WordPress is undoubtedly the popular CMS choice for many companies and entrepreneurs. It’s written in PHP, a prominent scripting language. To use a WordPress site, you don’t have to be an expert. It’s not mandatory for any WordPress user to be an expert in PHP. WordPress is both user and SEO friendly.
However, SEO can at times be confusing for old and new website owners! The SEO optimization methods are always being enhanced and updated. You will be surprised the way SEO has changed in just the last five years. However, amidst all the changes the basic concept remains intact, i.e., the keyword concept.
So, you have gone all out and created your website. And your success needn’t necessarily depend on complex coding, trial, and error. Instead, it is the poor optimization and the lack of real-time experience in your site that results in damage. Few website owners outsource their online marketing for their WordPress sites. But there are other ways to boost your WordPress SEO too. The WordPress plug-ins have been helping business owners, companies, and individual bloggers immensely.
So, here’s a list of WordPress SEO that you can consider for 2018.
- Use the Google Keyword Planner
Google offers this tool for free. According to experts, Google Keyword Planner almost resembles a revolutionary form of The AdWords Traffic Estimator tool as well as Google Keyword Tool. Want apt insight on the Google searches? There’s no better tool than this. Using Google Keyword Planner, you get to know the topics that are searched more on Google. You also have access to the competition, search volume and suggested bids as well.
For instance, go ahead and search the phrase “Jacksonville SEO” on keyword planner. The outcome will highlight compact search volume for the phrase. You will also have access to various other popular searches. Use this tool to check traffic searches and have fresh keyword ideas. The primary objective of this tool was to assist advertisers to select the correct keywords for advertising campaigns. With Google Keyword Planner you have access to top ranking keywords for your website.
- Get SEMrush
Do you want to check the keywords that are doing well for the competitors? SEMrush can help you here. In the recent times, this tool has been used by multiple website owners and bloggers. It helps in site optimization and generating rich content for audiences.
You have to pay for this tool. However, use it to gain analytics and insights about other market players. You can evaluate the Ad strategies, Ad copies, and keywords of your competitors. Use it to determine the websites that will offer your site improved back-links. This tool also helps with the organic keywords that rank high in search engines. Want to get your Ad campaign localized? This tool will hugely help you.
- Opt-in for the Rel NoFollow Checkbox
It is a free plug-in that WordPress users can use. With it, you can add in a “nofollow” aspect to any external link in your site. The Rel NoFollow Checkbox adds a little checkbox in the edit/insert link in your post editor section. The moment an external link gets added to your site, there’ll be a checkbox in the edit/insert link window. Don’t want to offer any credibility to an external link on your WordPress site? If yes, check this box.
- Get the Broken Link Checker
Broken links in your WordPress site can damage your SEO and online ranks. From a user perspective, it isn’t harmful. But Google doesn’t take it too well. Is your WordPress site facing any broken link concern? If yes, then don’t lose heart. Using the Broken Link Checker Plug-In solves the problem. Using this free plug-in, you can detect all the broken links on a WordPress site.
Furthermore, the plug-in can also manage broken links in comments, posts, and pages. You can also quickly locate links that go missing and are of no use. There’s a bonus of this tool! It offers you automatic alerts on the broken links. It’s reflected in your email address or WordPress dashboard.
Apart from this, Broken Link Checker Plug-In is configurable. The search engines don’t cache broken links. Want to detect the broken links manually? The plug-in allows you to do that as well. Furthermore, you can resort to multiple filters and locate broken links like URL, Anchor text and many more. You can edit the broken links directly from plug-in pages. Hence, there’s no need to check on every page to fix broken links manually.
- Opt-in for the Open Site Explorer
Back-links are an essential aspect of SEO. Use the Open Site Explorer to check backlinks efficiently. Being a sought-after back-link checking tool, Open Site Explorer also helps you monitor information from any domain name globally. Want to know the back-links and anchor texts that a specific domain name has? The Open Site Explorer is the very tool for that.
Also using this tool, you can check out the favorable scopes for link building from other market players. You have this plug-in available in premium and free version as well. So, choose the one that fits your requirement and preference.
- Make use of the WordPress Social SEO Booster
The search engines make use of social signals as principal aspects in selecting search outcomes. Hence, social optimization is crucial. Just in case your WordPress site is gaining many mentions in one or many social media platform, it would naturally result in increased traffic. WordPress Social SEO Booster has been used widely by bloggers and entrepreneurs. It is best defined as a compact plug-in that executes the Rich Snippets Tagging for your WordPress site content. There’s an added benefit with this plug-in! It is a free plug-in which works almost the same as the likes of All in One SEO plugin.
Owing to its rich functionality, unique themes, and SEO friendly aspect, WordPress is the first choice for building a site or creating a blog. Being SEO friendly doesn’t mean that you don’t have to work on SEO initiatives for WordPress. In 2018 when the online market is getting competitive with new market players walking in, it has become essential to use the correct SEO plug-ins which is where you can use these six advanced SEO plug-ins for WordPress and boost your SEO.