With the launch of a striking new brand identity under the motto “The Rhythm of
Life”, and the expansion of its international tourism promotion to four additional
markets: the United Kingdom, Spain, Poland, and South Africa – Angola is ready to
share its story with the world.
South Africa has been identified as a particularly strategic hub for Angola’s tourism
ambitions, strengthening regional ties and providing a gateway for international
travellers. This focus is further supported by KLEBER GROUP’s newly opened Cape
Town office, which expands the agency’s presence in Africa and underscores its
long-term commitment to positioning Angola as a premier travel destination on the
global stage.
From the thunder of the Kalandula Falls to the sway of Luanda’s dance floors,
Angola’s new tourism identity captures the pulse of a nation that moves to many
beats. Four pillars bring this vision to life:
Natural rhythm – landscapes that stretch from Atlantic waves to desert
silence.
Living rhythm – stories and people who leave lasting impressions on every
traveller.
Cultural rhythm – the voices, traditions, and artistry of Angola’s communities,
celebrated in their diversity. Musical rhythm – birthplace of Kizomba, Semba and Kuduro, sounds that
resonate across the globe.
“With this relaunch, we are sending a strong signal for the future of tourism in
Angola. Our goal is to highlight the uniqueness of our country and invite travellers
worldwide to experience the rhythm of Angola with all their senses,” says Márcio de
Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola.
The new logo and visual language are deliberately vibrant: flexible, dynamic, and as
multifaceted as the country itself. Bold orange, deep green, bright yellow, and black
reflect Angola’s vitality, originality, optimism, and strength.
“Opening our Cape Town office marks an important step for KLEBER GROUP in
Africa,” adds Lexi Hall, who leads the South African hub. “South Africa is a key
market for connecting Angola with the world, and we are proud to support the
Ministry of Tourism in telling Angola’s story across the continent and beyond.”
The brand rollout includes a refreshed digital presence, making it easier than ever for
travellers to access cultural stories, nature experiences, and culinary highlights when
planning their journey. Angola now positions itself as a destination for explorers
seeking authenticity and adventure – it’s Africa off the beaten path, alive with rhythm
and emotion.
