Ancient Brazilian Berry

5 Benefits of the Ancient Brazilian Berry

The human longing for sustained energy and the ability to tackle life’s challenges with enthusiasm has woven its way throughout history. From ancient civilizations seeking vitality through herbal concoctions and continuing to modern times with the desire for balanced lifestyles that promote wellness, the pursuit of energy has remained a constant thread.

As our understanding of health and well-being deepens, so does our appreciation for natural sources of energy. Guarana, much like the historical pursuit of vitality, has emerged as a remarkable botanical ally, offering a host of revitalising benefits that resonate with this enduring ambition.

In fact, this small, round berry native to the heart of Brazil, and known for its striking resemblance to a human eye when opened, is a true powerhouse of nature. This is why Sir Fruit has used it as a key ingredient in their recently launched, limited edition juice, Voema. The exceptional benefits offered by Guarana have been harnessed to create a juice that not only provides an extra kick but also tantalises the taste buds with every sip.


David Baker, the visionary CEO of Sir Fruit, says the popular South African slang term ‘Voema’, meaning energy or vigour, was the inspiration for the name of their latest offering. Voema has been carefully crafted to cater to the needs of health-conscious consumers seeking an additional pick-me-up in their daily routine. The addition of guarana was, therefore, key to ensuring that Voema truly lives up to its name,” he adds.

Baker notes that the hidden wealth of natural benefits found within this unassuming berry stretches far beyond its most widely recognised attribute. While guarana’s trademark features include its remarkable capacity to enhance energy and improve focus, boasting a caffeine content four times that of coffee beans, it also presents a range of additional benefits including:

1. Antioxidant Powerhouse: Guarana offers a rich assortment of antioxidants including theophylline, caffeine, and theobromine. These compounds play a vital role in counteracting the effects of free radicals.

2. Digestive Health: The caffeine content in guarana can contribute to supporting the digestive function by aiding bowel contractions. This enhances efficient food movement through the digestive system, promoting regularity.

3. Age-Defying Skin Support: Guarana’s antioxidants contribute to maintaining youthful skin by defending it against free radicals and oxidative stress. This protection helps retain skin elasticity and combat signs of ageing, such as fine lines.

4. Heart Health: The antioxidants present play a crucial role in supporting overall heart health by encouraging blood flow to and from the heart and preventing blood clots. Furthermore, the plant is known to reduce harmful cholesterol levels.

5. Eye Health: Surprisingly, guarana’s antioxidants bolster eye health and vision too. A study published in the Journal of Functional Foods in 2017 found that it nurtures eye health, making it a surprising ally in maintaining visual acuity, particularly as we age.

Given the array of advantages that guarana offers, its surge in popularity as a natural supplement is unquestionably warranted.  As such, it comes as no surprise that Sir Fruit has chosen to incorporate this exceptional ingredient into its limited-edition juice. To savour the benefits of vitality and energy (as well as all the other benefits that guarana offers!) you can buy a convenient 250ml bottle of Voema at select Engen, Checkers, and Vida stores.

For more information, please visit www.sirfruit.co.za