Farm Rio and adidas have joined forces once again to bring fashion-forward activewear to tropical adventurers worldwide. The latest collaboration, aptly named the Farm Pack, boasts vibrant kaleidoscopic prints inspired by the colorful landscapes of Brazil.
Featuring moisture-managing AEROREADY technology, this collection ensures that wearers stay fresh and comfortable from warm-up to cool-down. Whether you’re hitting the beach for a sunrise yoga session or exploring the rainforest on a hike, Farm Rio and adidas have got you covered.
The standout piece of the collection is undoubtedly the leggings, which provide support and flexibility and feature convenient pockets for your phone. Paired with an elegant low-support sports bra, this ensemble is both stylish and functional, perfect for any active lifestyle.
Stars like Selena Gomez, America Ferrera, and Camila Cabello have already been spotted sporting Farm Rio’s iconic designs. Now, with this latest collaboration, everyone can channel their inner celebrity while staying comfortable and chic.
To celebrate the launch, Adidas has enlisted the talents of their newest hockey signing, “Thati Zulu,” to headline the local campaign. With her dynamic energy and passion for sports, Zulu perfectly embodies the spirit of the Rio Farm Collection.
The collection is available online and in stores starting from February 5th, 2024.
For further information, please visit adidas.co.za or follow the conversation on Instagram and Twitter using #adidasTraining and @adidasza.
