BIC Art Master Africa is Back in its Sixth Edition

BIC Art Master Africa is Back in its Sixth Edition

Call on African Artists to Bring the African Culture to Life Through Art 

BIC, a world leader in stationery, lighters, and shavers, has announced the kick-off of its flagship art competition. In its sixth edition, Art Master Africa calls on creatives across the region to depict their interpretation of Ubuntu (or One Africa), this year’s competition’s theme, using the iconic BIC ballpoint pen.

Submissions will be accepted effective the 19th of April 2024 through the BIC Art Master Africa website. Participants will have three months to complete their artwork before judging takes place, followed by the winner announcements in the last quarter of the year. Entries will be judged based on creativity, originality, and technical skills.

First, second, and third place winners will be rewarded by BIC – $2,000, $1,000, and $500 respectively. A total of nine winners from across the region will also be announced and awarded. Artwork of selected participants will be included in various art platforms owned by BIC, including the most recently launched Art Master Africa Metaverse Gallery.

Commenting on the occasion, Gregory Alibaux, Art Master Africa custodian, and Marketing Director for Middle East and Africa at BIC, said: “We are pleased to kick-off the highly anticipated competition, Art Master Africa. We continue to provide a platform for artists and creatives in the region to help them express themselves – all in line with our commitment to encourage self-expression and creativity. This year is special for the competition as it also marks the year where we elevated the program by launching an Art Master Africa metaverse gallery, crossing borders and bringing African talent to the world.”

Art Master Africa was incepted in 2017 in South Africa. After becoming highly anticipated within the art community, the competition expanded into the wider Middle East and Africa regions. Every year, a theme is introduced by BIC, that creatives are asked to depict using the BIC ballpoint pen. This year’s theme, Ubuntu, invites artists to express what unity and interconnectedness within Africa means to them. To date, Art Master Africa has engaged with over 6,000 creatives from across the region.

For more details about Art Master Africa and for submissions, click here.



About BIC 

A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out®, Inkbox, and more. In 2023, BIC Net Sales were €2,263 million. The Company is listed on Euronext Paris, is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It has received an A-Leadership score from CDP. For more, visit or follow us on LinkedIn, Instagram, Twitter, or YouTube.