What is SEO?
SEO is known as Search Engine Optimization. It’s the process of optimizing your website so it can appear organically for specific keywords on Page 1 of Google.
What are Google Ads?
Google Ads is Google’s paid advertising option. It involves optimizing your advert and website to reach the top keyword position on Page 1 of Google.
How Do You Implement SEO?
SEO consists of two parts:
A. On-Page SEO
B. Off-Page SEO
ON-PAGE SEO
On-Page SEO is the first part of SEO, and it involves editing and updating your website, so it meets Google’s guidelines and provides value for the browsing website user.
How Do You Meet Google’s Guidelines?
Your website needs to possess the following attributes:
1. Fast Loading Speeds
2. Mobile Friendly
3. SSL Certificate
4. Unique Content
5. Easy Navigation
How Do You Impress Your Website Users?
1. Valuable Information
2. Simply Browsing Experience
3. Lots of media, images, and videos
OFF-PAGE SEO
Off-Page SEO is the process of adding content to your website and linking your website from high-quality websites in a specific manner.
How Do You Add Content To Your Website?
The best way to add content to your website is through your blog. Adding long and insightful articles is a great way to improve your organic position on Google. High-quality articles will rank for long-tail keywords and enhance the position of your overall rankings.
How Do I Link From Other Websites?
It is known as backlink building. It’s a delicate process that requires lots of training and practice before seeing results. Building links to another website can be long and frustrating and should be left to the SEO experts, as link building can lead to penalties if not implemented correctly.
ADVANTAGES OF SEO
1. High-Quality Traffic
Organic search traffic is one of the most trusted forms of traffic on the internet today. High ranking websites on Google have a high conversion rate. Conversion rate is the measure of website visitors versus the actions taken by website visitors; this includes:
1. Purchases
2. Calls
3. Messages
2. Set- Fee
SEO works on a set amount. Once your website is ranking well on search engines, you can receive large amounts of targeted traffic for a fixed price. The process does take time, anywhere between 3-12 months, but you should end up paying less for traffic with SEO than Google’s paid advertising option.
3. 24 Hour Listing
Unlike Google Ads, which removes your advert once your daily budget reaches its limits, SEO positions maintain throughout the day.
4. SEO only improves with Time
SEO is all about consistency. The longer you implement SEO, the higher your website will rank for keywords on Google, and the more traffic your website will receive.
ADVANTAGES OF GOOGLE ADS
1. Instant Results
Unlike SEO, which takes time to drive traffic to your site, Google Ads delivers instant traffic. Once you have set up a campaign, your campaign will be reviewed and approved on the same day.
2. Measurable Campaigns
Google Ads has advanced systems that allow you to track your traffic and conversions. You can measure the following information from your Google Adverts:
1. Amount of Traffic Driven To Your Site
2. The Appeal of Your Advert with the CTR (Click Through Rate)
3. The Ability To Track Conversions such as Phone Calls and Purchases.
3.Engaging Adverts
Google Ads have multiple features which allow a person to do the following:
1. Call directly from a Google Advert ( Call Extensions)
2. Find Google Map Directions to a Store from a Google Advert (Location Extensions)
3. Access Multiple Web-Pages Directly From a Google Advert (Sitelink Extensions)
4. Message Directly from a Google Advert (Message Extensions)
5. Add extra texts critical underlying aspects of your business (Callout Extensions)
4. Flexible Campaigns
You have the option to decide how much you would like to spend on Google Ad campaigns. You specify your daily budget and times it by 30 days. You also have the option of pausing campaigns at any time.
5. Machine Learning Software
Once you have accumulated enough historical data with conversion tracking activated, your Google Ad campaigns use algorithms to target people interested in buying your products due to machine learning of previous behavior patterns.
6. Top Positions on Google
Google Ads have captured the top positions on Google. Organic rankings are displayed below paid ads, which means Google Ads drive the most traffic online.
CONCLUSION
To be successful online, it’s essential to implement both SEO and Google Ad campaigns. SEO takes months to render results, as it is a long term investment. It’s critical to do Google Ads as you wait for your SEO organic rankings to reach Page 1 of Google. Both are potent forms of marketing that can grow your business by obtaining clients and sales.
For more information visit Pro-Rank.
