With more than one billion websites existing at the moment, the competition is much higher than you can imagine. Be it E-commerce, gaming, or social media, there are plenty of websites existing and they all are offering features that make them unique. Now, the question is, in such a huge competition, how will you push your website to the top? Well yeah, SEO is there, but SEO is a combined process of many activities done to promote the website. Therefore, using high-quality backlinking is a part of SEO as well.
For the effective growth of your web domain, the backlinking strategy you are making should be foolproof. Therefore, there are a few practical ways that you can use to do the same. Moving forward, we are discussing a few steps that can help you in growing your website through backlinking. However, before we dive into the details of steps that can be taken, let’s understand the meaning of Backlinking in short.
What is backlinking?
We will explain the Backlinking term for newbies in the race in short. Backlinking is a process of gaining confidence in your website. In other words, the term refers to sending your webpage links and making sure these links are used in the blogs published on other websites.
It helps Google in understanding the authority of your domain and indirectly, search engines such as Google find your websites more reliable. With more high-quality backlinking for your website, your Domain Authority (DA) can witness positive growth as well.
Let’s discuss a few effective ways to get high-quality backlinks!
- Try to gain some contextual links
Contextual links refer to the concept of clicking on links to read the detailed context of information. In other words, if you have ever seen the “Read more” kind of links, clicking on which sends you to another web page filled with a descriptive context of the topic you saw earlier, it is called contextual links.
Now, this is possible by generating well-researched detailed blogs. Create blogs that other bloggers find interesting and useful to pick the information from. Gaining contextual links can improve the reliability of your website well.
- Target websites with higher domain authority
Target domains with high DA can help in building the web authority for your website faster. For example, if your website is entirely new and you have just started promoting it, you can even target websites with DAs such as 40 or more. As 40 is still higher than the DA right now your domain has, you can use these websites to build up your DA. You have to keep in mind that not all websites accept these links for free. Therefore, you might have to short your preferences. Many free options are existing in the market though. You can explore the market well and target them to create high-quality links.
- Get listed in “Top X” lists
Top X lists help users in picking the best option according to their needs. Take “best game apps” for instance. This blog is targeted to give users looking for the best game options they can explore from. Getting mentioned in such blogs can give your brand image a boost compared and create high-quality backlinks for your domain.
- Publish stats or unique but well-researched blogs
If you publish information that the market can use but is hard to find on the internet, you can increase the chances of your website getting mentioned on other domains. Take Statistics for example. Websites such as Statista are leading the market with well-researched data published in the form of texts and statistics. This technique can be really useful for your website to earn some high-quality backlinks for your website.
- Create images or media content
Generating media content such as images, infographics, videos, or audio can drive good backlinks for your websites. However, the media content should be relevant to the market. You can begin generating the content according to the latest trends in the specific genre that your website is targeting.
For instance, you can create video data for “new mobile app ideas” and make it informative as much as possible. Other bloggers, especially those serving the app development market might find it useful and reshare it in their blogs. These types of resharing can also be considered as backlinking, of course, the link of your webpage should be mentioned in the blog.
- Broken link building
With tools such as Ahrefs, you can find websites with dead links where your article might fit. After locating such domains, you can approach the domain owner and ask if they can redirect those dead links to your relevant blogs. It is one of the most effective techniques website owners are currently using to build and boost their domain authority currently.
In conclusion, Backlinking in a way is useful not only to make your website reliable for search engines such as Google but also for other website owners or users existing in the market. As mentioned earlier, a good backlinking process leads to a good DA that indirectly influences the reputation of your website as well.
Apart from the ways that we discussed above, there are a few more infamous techniques that also lead to creating backlinks. Take using Google Alerts for example. With the help of Google Alerts, you can make sure that if someone is mentioning the name of your website, you get a notification via email. This way, you can review where you have been mentioned and approach the website owners and ask them to mention the link of your websites. Otherwise, you should also focus on making sure that you are ahead of the competition by publishing the information that is very latest and relevant for the genre of your target market. You can do that by shortlisting the latest trends, news, or keywords and frame blogs revolving around them.
Now, the backlinking process is useful only with a properly framed SEO strategy. A perfect pair of backlinking and SEO can not only boost the reputation of your website, but also the life of it.
Author Bio:
Jason Camaya loves carrying his camera wherever he goes. When he doesn’t click pictures, Jason loves to write, play video games, and procrastinate. He has been writing for the technology vertical for quite some time now, and as talented as he gets, he is giving tough competition to his fellow writers. He has been featured in many websites and blogs.
