As we step into a new and exciting year for everything related to the internet, we cannot help but wonder how social media will evolve in 2019. There are a few revolutionary features that appear on the horizon, and without professional support from services like InstaGrowing, it will be difficult to see how they can help your business.
Today we focus on the social media trends that you should consider in 2019. From mobile development to increased privacy to the ascent of video content we break them all down for you to understand and use before they catch you by surprise.
EVERYTHING WILL BE MOBILE-FRIENDLY
The number of internet users that access social media from their laptops and desktops is decreasing at an alarming speed. Nowadays, when developers start working on a new project they first ensure that the future website is first and foremost mobile-friendly.
This change in paradigm follows a growing trend among internet consumers who access Instagram, Facebook, Twitter, and other social media channels almost exclusively from their mobile phones, or in the worst case from their tablets. Millennials do not even bother owning a laptop anymore since most of their online activity can be easily completed on a smartphone.
Therefore, if you are looking to expand your business on social media, you need to ensure that the content you post is above all mobile-friendly.
LIVE STORIES TAKE THE STAGE
Live streaming on Facebook has been the craze in the past two years alone. This trend is about to get even bigger with the new features from Instagram that allow you to live stream clips and add them to your Insta Story. The latest release of this option allows you to record and post videos that may last between 10 minutes and an hour long, depending on your account.
Broadcasting videos that promote your products and services is a great way of raising awareness over your brand. Together with paying for Instagram likes this method is one of the most successful strategies in online advertising at the moment as more and more users flock in to watch unboxing clips and premium release videos from companies everywhere.
GET READY FOR IGTV
In 2018, Instagram released IGTV, which is a broadcasting channel that enables users to post videos that surpass the 1-minute limit and can stretch up to 60 minutes. This new feature may very well replace traditional TV stations and even some YouTube channels.
With IGTV you can appeal to your followers with catchy clips that last more than the 24-hour lifespan of Instagram Stories. Even Snapchat is looking enviously at this new social media channel that already hosts musicians and up-and-coming artists from various disciplines.
You can use IGTV to establish a solid image of your brand and your company with minimal effort. All you need is to create engaging video content and post it to please old followers and attract new potential customers.
AUTOMATIC SIMULTANEOUS POSTING
Long gone are the days when you would prepare content for your Facebook advertising page, post it, and then spend the next few hours creating new posts for Instagram, Twitter, LinkedIn, and other social media channels.
Nowadays, omnichannel marketing is the most effective strategy of promoting your business on social media without wasting hours or even days in a row. This method enables you to post the same piece of content on several platforms automatically and simultaneously. All you need to do is ensure that the images or videos are suitable for all the channels involved in the process.
PRIVACY REGULATIONS
As technology evolves and social media attracts more and more users, the aspect of data privacy comes in to question once again. Today, internet consumers have most of their personal information recorded on multiple apps and social media platforms. The threat of data theft is bigger than ever, and we can expect that privacy regulations will go through a strengthening process in 2019, too.
THE BOTTOM LINE
All in all, we are looking at an exciting year for social media. Well-established companies are already investing heavily in video content and in the growth of their audiences, and small startups are looking at new ways of increasing their online visibility. Your best choice is to keep yourself up-to-date with the latest trends and follow those that best suit your goals.
