All about Social Media Marketing and Why You Should Try It

All about Social Media Marketing and Why You Should Try It
All about Social Media Marketing and Why You Should Try It. Image source: Pixabay

Let’s be honest, you can never go a day without checking at least one of your social media accounts. Why limit your social media from a mere “life checker” when you can use it to promote your business?

Thinking of venturing into social media marketing? Read on to find out more:

What is Social Media Marketing?

Social media marketing is an effective tool in promoting your brand through any social media platform you like.

Depending on your niche market, you can choose which one (or more) among the following social media platforms will suit your business the most:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Snapchat
  • Tumblr
  • Pinterest
  • Reddit
  • TikTok
  • Flickr
  • Foursquare

Since all social media platforms listed are the top-grossing ones out of the bunch, you are assured of the social marketability of your products. For starters, social media marketing can increase your website’s web traffic, build conversions, raise brand awareness, and improve your brand’s communication with key audiences.

Getting Started

If you’re thinking that online businesses are the only ones that can utilize this marketing strategy, here’s the good news, anyone can do it!

Before making your social media strategy, it is important to set goals for yourself. Here are four questions to ask yourself:

  • What goals would you like to achieve through social media marketing?
  • Who is your niche audience?
  • How does your target audience use social media?
  • What message would you like to reach out to your audience?

What are the Five Core Pillars of Social Media Marketing?

Did you know that there’s more to social media marketing than merely uploading snapshots of your products? Here are social media marketing’s five core pillars:

  • Strategy

Like in anything you do, a strategy is a must to make things work. In social media marketing, it’s important to set your goals and identify which social media platforms you want to focus on.

  • Planning and publishing

Now that you have your marketing strategy, it is now the time to publish your online content. It can be as simple as uploading a picture of your product or as complex as building your website.

  • Listening and engagement

If you’re thinking that you’re done after publishing your online content – you’ve only taken a step ahead. By listening and engaging with your online audience, you’ll get to know their feedback on your services.

  • Analytics and reporting

Upon learning the pulse of your audience, now is the time to crunch on some numbers. With that, you can use social media analytics tools to do the work for you.

  • Advertising

While this isn’t a required step, you can step up your social media marketing game through social media advertising. Using the same concept as renting a billboard ad space, social media advertising allows you to reach those who aren’t following your social media accounts.

Why is it Important?

While increased online traffic, higher sales, and better brand reputation are the more well-known benefits of social media marketing, it offers more than that.

Here are the reasons why social media marketing is important for any kind of business – including yours:

  • Cost-effective

Compared to other forms of marketing, you only need either a phone or a computer to start your next social marketing scheme. This is because most social media platforms offer free registration. This results in a higher return-on-investment.

Upon gaining enough budget, the choice is yours to shift to paid social media advertising or keep your ground on social media marketing.

  • Improve brand loyalty

Since social media is an intimate form of communication in itself, using this as a form of marketing strategy creates a sense of authenticity between you and your customers. Once your audience becomes accustomed to the quality content and services that you offer, gone are the days of worrying about your customer retention.

  • Marketplace awareness

Knowing that most people spend a good amount of hours on social media, where else should you look for their feedback? Through social media, you can easily have a public opinion concerning your business’s weak and strong points. That way, you can tailor your business into something that customers can’t get enough of.

  • Brand authority

The more active you are in social media promotions, the more people will believe your business’s authority. This is because it creates a sense of responsiveness by promptly answering your customers’ inquiries.

  • Enhanced SEO rankings

Short for Search Engine Optimization, SEO rankings are key determinants in deciding whether your website is relevant enough.

The Bottom line

By now, you might be convinced that everything is possible with social media. This is especially true if you’re managing an online business like Casinoorbit.

Currently, about three million people use social media. If you’re seriously looking for an effective marketing strategy, shouldn’t you take this massive audience as an opportunity to introduce your product?

Disclaimer: The views of authors published on South Africa Today are their own and do not necessarily represent the views of South Africa Today. By viewing, visiting, using, or interacting with, you are agreeing to all the provisions of the Terms of Use Policy and the Privacy Policy.