7 Things are going to change Digital Marketing in 2019
Digital marketing is going to change in 2019. what ‘s been working for the last few years is not going to work anymore unless you read this article so here today I’m going to share with you how digital marketing is changing in 2019 and what you need To do to thrive and succeed.
Omni Channel Approach:
The first thing you need to know is digital marketing is moving to Omni-channel approach. You used to be able to build a business with just one channel for example Facebook grew by just telling everyone hey invite your friends they would take that address book and use your address book and invite all your friends automatically even without your permission. That’s changed those tactics don’t work as well as they used to. I’m not saying they don’t work at all they just don’t work as well as they used to.
Marketing has moved to Omni-channel our approach which now you have to use tactics like growth hacking, pay-per-click, SEO, content marketing, social media marketing and banner ads the list is never-ending. The more channels you use the better off you’re going to be because most of these channels are crowded because there’s so many online businesses. If you don’t use all of them you just won’t do well in 2019.
Second thing you guys need to know and most of you will not like this search is moving to voice search by 2020. comscore estimates that half the searches on Google will be through voice search. Right now two out of every five adults are using voice search. Yes that means kids aren’t using it as much but still by 2020 they’re saying half of all searches not just from adults but half of all searches are going to be the voice search.
so if you want to do well in 2019 you need to be leveraging voice search and the way you do this is one make sure your site is HTTPS. Because most the sites are at the top or HTTPS these days. Your site needs to load fast if it doesn’t load fast you’re not going to do as well with the voice search. When people are typing in questions they’re typically typing in longer term phrases.
So your questions your answers need to be short and to the point if your answers are a paragraph long you’re not going to do as well as compared to if your answer was one sentence long.
The third one I have for you is conversion optimization advertising is getting more and more expensive over time that’s not going to change the only way you’re going to be able to compete and stay ahead is through conversion optimization. The more you optimize your landing page for conversions the better off you’re going to be.
Make sure you’re using tools like crazy ik which allow you to do a betta so you can squeeze more conversions from the traffic you’re getting make sure using tools like hello bar which allow extract email collection again this will help you get more revenue from the users and visitors that you do have
If you don’t do this as yours go on you’re going to get drowned out by the competitors because they’re going to spend more money than you and they’re going to crush you. So focus on conversion optimization even though it’s not sexy and most people don’t like talking about it in marketing.
The fourth tactic I have for you is leverage funnels. Marketing funnels are going to be more popular than ever in 2019. Before people used to just optimize their campaigns to “hey I’m buying ads how many sales am I getting “now you need a look at upsells, down sells, cross sells and lifetime value of a customer churn. Whether you have a physical product digital product or you’re doing lead generation you need to track everything from a visitor all the way to a conversion point.
That’s revenue for them to keep buying the lifetime value of the customer and that’s why funnels are really important. If you don’t know how to create a funnel go check out tools like click funnels.
Number five content marketing just won’t work as well. Think about it anytime you do a search most of the Articles that are at the top are content marketing. Blogging ,Tech , Gadgets are so popular and so played out that everyone is regurgitating the same information over and over again unless you’re creating amazing new information that people haven’t heard before.
You are not going to do well in content marking it just won’t work as easily. To get links or social shares unless you’re creating amazing content that’s new that people haven’t seen before.
Number six video content you see you’re engaging with it and create will respond back. Video content is the future people want to engage through video and you know what Facebook gives you more views if it’s video. YouTube that gives you a ton of views and LinkedIn does as well you need to be leveraging videos. You can’t take it for granted.
Number seven this is the last one for you podcasting is taking over. Did you know that 45% of the people who listen to podcast have a household income above $75,000? That’s a ton that’s a lot of money that means people are listening to your podcast. They’re going to be better buyers than most marketing channels out there. You need to create a Podcast everyone is using their phones these days everyone is driving to work podcasting makes it easy where.
People can listen to your content on the go such a hectic world out. There you need to have a podcast so people can listen to you while they are dealing with their hectic life. So that’s it leverage strategies you’ll do much better in 2019.
Name: Alizaib Hassan
I am A content writer and love to write articles for different blog. You can follow me on Twitter @Alizaib_Hassan.