Features of a Successful Mobile App
Moving into the fast-paced technology race, we have come ahead of time when having a brilliant idea was enough to guarantee an app for success. In a current digital space, a good number of apps fail not because it encompasses a bad idea but due to the inadequacy of some essential features.
Mobile app development has become progressively more competitive, and there are several companies that provide high functionality features and cost-effective mobile app development services. In such a massive competition where every business wants their apps to touch the sky, a shortfall of performance, features, design, support, and user experience cannot be overlooked.
We see, there are many factors that contribute to the success of a mobile app. A successful application is that that fulfills the important needs of the end-user and is flexible in use.
A successful app typically focuses on one core feature of the app. It has to be user-centric and has an intuitive user interface. A competent mobile app development company keeps doing timely updates and maintenance while providing post-launch support to the app. Moreover, mobile apps that offer a personalized experience and are empowered with offline functionality usually win the game among many expert mobile app development companies. Let’s cover the most important features of mobile apps in a little detail.
Performance might sound a very wide-spectrum feature for a mobile app. however, the performance of every mobile app is questioned to its success and popularity. Performance is directly related to an app’s ratings and reviews, conversions, downloads and retention rates.
If you closely look at bad reviews of a mobile app, you will get to know that more than 50% of those reviews are related to the app’s performance. Programming, software, a server, network, and mobile devices, contribute to the performance of a mobile app.
Application performance monitoring (APM) monitors and manages the availability and performance of software applications. It evaluates the performance of a mobile app experienced by users including average load times and interaction. It also calculates computational resources utilized by the application for the load.
A mobile app development company can improve the performance of their app by compressing/resizing images, reducing HTTP requests, reusing data templates, caching images, and using loading validations. Prefetchingor preloading data can also be used so that the users do not need to wait long when the data is required.
App Security and securing the users’ data is crucial to prevent financial loss, penalties, cyber-attacks and brand damage. A shortage of multi-factor authentication is also a cause of cybercriminals to exploit an app as per their benefits. A compromised security concern is one of the major causes of failing apps in the mobile app market. Mobile Apps that are developed with compromised security concerns and no malware security can lose sensitive user information and login credentials.
A good Mobile App should regularly evolve to outdo its competitors in the market. Staying up-to-date with the latest features and edition is vital to increase business conversions. Improving the functionality of an app by keeping up the interface symbolizes healthy relations with the users and helps maintain a good user retention rate. Neglecting necessary updates and app maintenance can take all the initial efforts down the drain and affects the app’s progress. Moreover, such ignorance can even increase the risk of losing an existing customer base of a business.
With the world heavily poured with digitization, consumers have got a variety of options and alternatives for a single problem. Hence, the situation speaks itself that the apps need to user-friendly with the best UX. The availability of multiple options and alternatives has made it more than easy to switch to a different app. In order to increase the app’s download and retention rate, it’s a high time focus on UX design. Comprehensive user research, prototyping, robust wire-framing, and user testing are some of the important factors that contribute to an intuitive UX design.
It requires a tedious effort from the developers and designers to bring an app in the market that is easy to use and fulfills customer’s needs. In fact, a simpler user interface of an app is more complex to develop.
It has become a vital need of time to build apps that easily interact with the user and allow smooth functioning throughout. An interface that becomes automatic in the hands of the users is the first sign to moving towards a successful Mobile app. An interface that is launched with simple yet intuitive design has better chances to increase conversion rates.
Including offline features helps acquire credibility and loyalty from mobile app users. Those mobile Apps gain more trust from users, which contain features that work even when the connection is poor. For instance, if a Dallas Mobile app development company launches a mobile app with a built-in Dallas map or particular shops’ locations in Dallas (as per the need of app purpose), it serves the users in a better way and makes things easy for them.
However, such mobile apps require an increased loading time but they save power. Mobile apps with offline features slowly get the pace and allow users a flexible mobile experience when the connection is poor, slow or flickering. While in the opposite case, where an app user is in the middle of completing an action (for instance, filling address details and payment process) and the app stops without prior notifications due to the network disconnection, the app loses its credibility. To avoid such situations, an app should cover necessary offline features.
To turn a brilliant mobile app idea into an application requires vigorous efforts from the development team to research, develop and use resources effectively. And finally, a good idea only works if it has impressive features and effective usability. However, many simple ideas incorporated into amazing features and functionality within a mobile app achieve sparkling success in the mobile app market.
Summing this up, it turns out that the quality features of the app are a strong factor that heavily contributes to making or breaking an app in the market. Further, the core functions of a must be highly prioritized during the strategy and development phase.