IMMedia, a content marketing agency based in Singapore and Australia, announced that it has secured an undisclosed amount of series A financing from Saxby Capital and Intuitive Australia.
The two investors have also formed a partnership with IMMedia to form a new company called IMMedia Holdings, and the new entity will become the parent company of IMMedia Content and IMMediate.
The latest investment will enable IMMedia to complete IMMediate’s development and further expand it globally into new markets this year, said the firm in a statement.
IMMediate is an artificial intelligence-driven marketing technology (martech) platform that helps customers identify competitor strategy, recommends optimum content, and predicts audience trends. Its clients include Standard Chartered Bank, KPMG, Singtel, and Nielsen Holdings, among others.
IMMedia aims to transform the global content marketing industry, which has long been dominated by the strategy developed from “short-term brand-driven campaign metrics, the noise of social media, and PR-centric social listening platforms,” said Richard Jones, chief operating officer and partner at the company.
“As companies around the world embrace digitization and expect the best from the content they create, the year 2021 is going to be an incredibly exciting time for everyone involved with IMMedia,” he added.
According to a report, companies worldwide spent US$121.5 billion on martech in 2019 as brands continued to seek a “competitive edge” in the digital economy.
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