Pay Television firm StarTimes Media has invested Ksh 200 Million ($200m) to launch its TV channel dubbed Rembo TV.
The self-produced channel will work with over 30 content developers in the country with a key focus on reality television shows targeting the women audience and with a language policy comprising of 60% Kiswahili, 30% English and 10% vernacular.
StarTimes Chief Executive Officer Mr. Andy Wang said, “Our investment in Rembo TV is a statement of our long term commitment to the Kenyan market. As the 24 hour channel goes live, we intend to be home of uninterrupted entertainment attending to our subscribers demand for reality TV shows.”
Rembo TV will be available in Kenya, Tanzania and Uganda thereby presenting an enviable platform to market Kenyan productions across the region.
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