Home Construction and Mining Building Up in a Race to the Bottom: Royal Renovators Elevates Standards...

Building Up in a Race to the Bottom: Royal Renovators Elevates Standards in New York’s Renovation Market

Building Up in a Race to the Bottom: Royal Renovators Elevates Standards in New York’s Renovation Market
Building Up in a Race to the Bottom: Royal Renovators Elevates Standards in New York’s Renovation Market. Image source: Supplied

The residential renovation and roofing sector faces many challenges. The landscape can be fragmented, especially in markets like New York, where cost, regulation, and competition collide. Royal Renovators Inc. has thrived in this complex environment, playing a pivotal role in redefining what quality and trust mean.

Royal Renovators, a full-service residential exterior renovation company, is known for its high-quality craftsmanship, fair pricing, and exceptional customer care. Neighborhoods across Manhattan, Brooklyn, Queens, the Bronx, and Nassau County regard it as a one-stop solution for roofing, siding installations, high-efficiency windows, seamless gutters, and masonry services.

Royal Renovators Inc.
Royal Renovators Inc. Image source: Supplied

The company understands that New York can be an incredibly expensive place to deliver professional services. Factors such as inflation, supply chain disruptions, and regulatory complexities have made the city one of the most costly places to undertake construction and renovation projects. The roofing industry is particularly affected, with material costs constantly on the rise. However, costs are far from the only challenge the industry faces, labor shortages are yet another difficulty. A 2023 DEWALT survey revealed that US contractors identify a lack of skilled workers as a major barrier to business growth. 

Founder Sean Levine notes that adding to the problem is the fact that the roofing and exterior renovation market is still largely unregulated. “Starting a roofing business in the city requires little more than a $200 home improvement license; no experience, no certifications, and no secondary licensing specific to roofing are needed,” says Levine. This lack of oversight creates a low barrier to entry, which floods the market with unqualified contractors.

A race to the bottom follows. Levine has witnessed how cost-cutting usually becomes the strategy of choice. Accompanying it is a disregard for quality. Many low-cost providers cut corners, utilizing subpar materials, skipping critical installation steps, hiring unqualified laborers, and failing to deliver on long-term durability.

For instance, flat roofs demand specialized materials and techniques to avoid water ponding and premature wear. Levine has observed that many contractors treat them like afterthoughts, leading to costly repairs and safety hazards for homeowners down the line. What’s the outcome? Trust in the industry erodes, and homeowners are left in a dire situation. From unsafe conditions to horror stories like the project having to be redone and paid for twice.

Levine adds that customers usually face difficulty verifying whether a company is reputable. Customers often read online reviews and take them at face value.  “Online reviews can be easily manipulated, and many companies outright have fake reviews,” he says. “Many well-meaning homeowners are vulnerable to making poor decisions because of it.”

Royal Renovators stands out in this landscape for remaining committed to quality and customer service, even when the easier route would be to offer low pricing for low-quality services. 

Furthermore, during the chaos of the COVID-19 pandemic, many contractors shuttered due to regulation confusion, supply shortages, and workforce challenges. Royal Renovators found a way to grow larger. Levine, an attorney with an understanding of compliance and risk, during shutdowns provided staff with the proper documentation and guaranteed the company could navigate changing rules precisely. Levine also did not fire a single employee during that time, maintaining his entire workforce. Others exited the industry, while Royal stayed and grew.

High standards are embedded in all of Royal’s services, including every layer of the roof, every line of siding, and every window installation. Royal Renovators has institutionalized practices that exceed industry standards, from utilizing the most advanced materials on flat roofs to ensuring one-day full roof replacements with crane assistance to prevent overnight water damage.

With Royal Renovators, customer service is never an afterthought. “Clients are used to interacting with dishonest salespeople who disappear after the deposit is paid,” Levine states. “Our team prioritizes transparency, honesty, education, and post-project support.” Royal’s team acknowledges that homeowners typically make decisions with little more than a handful of price quotes and reviews to go on. Royal, therefore, focuses on building trust through actual, real service. This means showing licenses and insurance up front, helping customers understand why price alone shouldn’t drive a decision, and delivering on promises.

This commitment to excellence is solidified by accolades. Royal Renovators has earned a place on the prestigious Inc. 5000 Fastest Growing Companies in America list for four consecutive years. Additionally, the company has achieved GAF Master Elite® status, a designation held by only a small fraction of contractors nationwide. This certification confirms that Royal meets a high benchmark for quality, professionalism, and customer trust in the roofing industry. As a GAF Master Elite® contractor, Royal Renovators can offer enhanced warranty options, providing customers with added peace of mind and protection for their roofing investments.

While the residential renovation and roofing sector in New York is riddled with challenges, companies like Royal Renovators Inc. stand out as an example of what happens when you strive to be the best and when you put the customer first. Only when a company shows a commitment to quality and customer service can they break away from the contractors race to the bottom. Royal, led by Sean Levine, is doing exactly that, by offering excellence over expediency and being a model for how contractors can thrive in a complex landscape.