ZURU, the disruptive global toy and consumer goods company born in New Zealand, has taken home two major accolades at Walmart’s 2025 Supplier Growth Forum, including the coveted Consumables Supplier of the Year award. ZURU also earned Walmart’s Excellence in Price Award and was shortlisted for Toy Supplier of the Year – cementing its reputation as a global leader in fast-moving consumer goods and toy innovation.
These achievements are more than just international milestones—they hold growing significance for South Africa, where ZURU is increasingly focused on building a strong local presence. With Walmart owning a controlling stake in Massmart, which includes household names like Makro, Game and Builders, ZURU’s recognition by Walmart at a global level reinforces its credibility and commitment to becoming a top supplier to the Massmart group in South Africa.
“Being recognised by Walmart—the world’s largest retailer—is no small feat and it signals that ZURU is not just competing, but leading on a global scale,” says Glenn Ambrose, Country Manager at ZURU in South Africa. “We are proud of our partnership with Walmart and excited about growing our footprint across South Africa with Massmart, making our innovative, high-quality products accessible to more local consumers.”
ZURU’s award-winning brands Rainbocorns, Bunch O Balloons, Mini Brands, XSHOT, MONDAY Haircare, and Hug-A-Lumps are redefining what South African shoppers can expect from toys and everyday consumer products. By delivering exceptional value and deeply connected brand experiences, ZURU is already winning over local parents, kids, and conscious shoppers alike.
“South African consumers are increasingly demanding smarter, more affordable options—and that’s where ZURU shines,” says Anna Tompkins, spokesperson for the ZURU Group. “Our goal is to build mass, culturally relevant brands at pace, supported by bold innovation and digital-first strategies. Whether it’s through toys or personal care, ZURU’s mission is to bring quality, affordability, and excitement to everyday products.”
ZURU’s growth trajectory is as impressive as its product lineup. What began as a small family venture has grown into a business that employs more than 5,000 people across 30 countries and ships to over 120 global markets. The company manufactures more than 600,000 toys a day, and its expansion into new verticals—beauty, wellness, pet care and beyond—is fast reshaping the FMCG landscape.
“This recognition by Walmart, the most influential retailer in the world, is just the latest in a growing list of accolades that validate ZURU’s commitment to innovation, efficiency, and delivering what modern consumers want—both abroad and right here in South Africa,” Ambrose concludes.
