Tourism month: Local is lekker!

Tourism month: Local is lekker!
Sharon James – Case Closed Owner. Photo credit: MSJ Marketing.

As we celebrate Tourism month in September, Durban businesswoman, Sharon James, encourages fellow South Africans to travel domestically in order to support local businesses, sustain jobs and ultimately to support the recovery of tourism post Covid-19.

Tourism month aims to foster awareness of tourism’s social and cultural value and the contribution that this sector can make to the South African economy. “Tourism month is a crucial period, from a domestic perspective, in order to grow a culture of travel amongst South Africans to gain a better understanding of the affordable, exciting and world-class attractions that are available right on our doorstep,” says Sharon.

Over the past few months travel restrictions have been lifted and borders have opened up. In line with this, the appetite for travel has increased and local travelers who have remained grounded for so long are now ready to get out and explore once again.

“I love travelling and want to keep my things safe while on my adventures but hated that the only option was to wrap my cases up in plastic. So, I combined my passion for travelling with my love of protecting our environment and started Case Closed reusable case covers in 2020. We manufacture a range of reusable suitcase covers as a stylish alternative to plastic-wrapped luggage. I love that we help travellers protect the environment and their belongings whilst standing out from the crowd by easily identifying their luggage so that they can hit the road faster to explore their destination. We’re proudly South African and we practice what we preach – our suppliers and producers are all local, because local is lekker!”

As South Africa’s tourism sector gradually recovers from the impact of the COVID-19 restrictions it is encouraging to note that domestic flights have increased substantially relative to 2020, with some routes back to around 70% of pre-COVID volumes.

“This Tourism month let’s collectively make a conscious effort to support local businesses, whether opting for the berg, bush or beach – the options available to us are endless. From botanical gardens and wine estates to game reserves and heritage sites, we can each play a part in growing the economy of our beautiful, rainbow nation,” concludes Sharon.

SA’s attractions & destinations by province:

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