Everyone, including the people who have been on contact marketing for a long time or the people who want to start content marketing, should always keep up with the latest ways to do so, or they will fall behind! You should know how to create your content marketing plan that is most effective with the latest changes.
You must have realized that the competition is fiercer than anytime these days since most businesses are getting into content marketing. That is why you have to deal with the best ways to remain at the top.
To keep your place and elevate it, you need to have the right plan. If you need guidance on how to do proper planning, keep reading.
Let’s define a content strategy at first. The process of planning, development, and management of your content is content strategy. The content can be written or in any other format.
This is how you can show yourself into the business world. It also helps you with the expansion of your business as long as you plan for your goal.
Before starting to plan, you have to ask yourself some questions to make sure you are on the right track:
- Your readers
Who are the people who presumably will read your content? Can you estimate the rough number of readers? Are you capable of creating content for more than one type of viewers and readers?
Having various content for different viewers can guarantee that you consider every customer type, a magnet for business.
- Problem solving
The right angle of a business is to find the problem that your audience has and try to solve it. You have to teach your audience how to deal with the situation. Your content should both help them address the problem and also facing it.
It means that your content should cover both sides: people trying to figure out the problem and those who are already trying to solve the problem. Your content strengthens the solution you deliver and makes your product’s clients more qualified consumers.
- Are you one of a kind?
You are not the only business around who offers the same product or service. Your consumer should decide which is the best, and that is where you should use the content.
If you create contents that people find worthy, they also deem you worthy of buying from you.
- Decide on the format
There are different formats of content that you can choose and start working on. Try to focus on one type of format; let it be video, infographics, blog posts, or whatever! This way, you can concentrate better on the consistency and the quality of your content.
- Choose your way of publishing
Depending on the format you have chosen to create your content, there are different ways where you can publish them, like websites, blogs, social media, etc.
Of course, you will learn more about social media in the rest of this article.
- How to balance the creation and publication?
It might be stressful to think about the kind of content you will create, where you will publish it, and when should you do it to have the best outcome! You have to gain more knowledge regarding these three steps, or your efforts will not be fully rewarded!
Why do you need to have a content marketing strategy?
Content marketing offers you a free way of gaining more traffic for your website. Maybe the right post on a blog can generate and bring fresh traffic for a long time.
If you have found a steady way of getting traffic from your content, you can also check other marketing ways to see which one is more up your alley and brings you more income; like distributed content, advertising on social media, or sponsored content.
Remember that your content attracts leads, educates your audience, and gives them an awareness of your business.
What is a content marketing plan?
You cannot create something if you do not know what that is! Let’s define it in the most straightforward way possible: it is a tactic of making and distributing valuable content most practically and reliably. The purpose is to attract and gain as much audience as possible. The audience that you already have defined according to the type of your business.
It goes without saying, but you should not even start planning your content marketing unless you have defined your target audience.
What are the benefits of having a content marketing plan?
- Keeps the audience stay longer
The right content makes your audience feel that they have chosen correctly. It has the power of keeping them attached and always looking for more.
- Gets more traction on social media
You may have many followers, but not all are engaged in the posts you are putting on your page, right? What do you think is the problem?
Most of the time, the problem is that your content is not engaging enough! You should create content that trends. Not every content can do the trick; it should be quality content. Do so, and you will see a tremendous amount of traction on your social media.
- Builds trust
Try to create content that builds a bridge of relationship between the audience and your business. You can put your time to answer your customer’s questions without asking anything in return.
Doing so makes them believe that you care. It makes the customers trust you beyond the business level! That is the power of the right content.
- Makes them click
By creating useful and free information for your users, you make them want to know more about you. They will want to discover more. That is how you lure them into your landing page. That is the final goal after all, isn’t it?
- Makes an authority
Making effective and consistent content makes you stand out, among others, making you a lead in the business. It makes your business look super expert, and that makes the audience trust you more.
You should illustrate your expertise in the content you are making and try to answer your audiences’ questions with valuable answers.
What are the drawbacks of having a content marketing plan?
Not every plan is perfect. This also applies to the content marketing plan. Let’s review some of the cons:
- It may seem complex
When one talks about a content marketing plan, it sounds like a big complicated thing that requires a lot of learning. Not that it is not, but this is what you have to do if you want to make it work.
- Takes a lot of time
Quality content can not be generated in an hour or one night! It takes time and thinking.
And it’s not like if you figure it out for the first time in one hour, the next time will be one minute! It is an ongoing action. Otherwise, you have to kiss the quality goodbye!
- It needs diversity and creativity
Going on the same line and route makes the content seem dull and boring. To avoid that, you have to use your imagination to be creative and use variety in your content, which is not always easy.
- Cannot be done alone
You most definitely cannot handle it alone as it is a significant matter! So, you need to form a team with proper and expert members.
The other way is outsourcing it, which can be quite expensive.
- It cannot be considered as a short term plan
You go through a lot of hard work and spend a lot of energy on it, but you cannot expect it to pan out quickly! It takes time for it to take effect. So, no quick results!
5 Steps to creating a content marketing plan
It is time to learn how to create a content marketing strategy properly! Remember that there is no magical way to learn it overnight, so don’t get frustrated if you don’t get it on your first or second try.
- Know your goal
Unless you know your goal, you cannot have a clear path ahead of you. You should understand why you create the content or have no luck in developing a successful plan. So, consider this first step as the one that takes less time but has the most importance. Do not move to the next stage before defining your goal.
- Do research
You need to identify the target audience of your content to create an effective strategy.
This has more importance for the people who are beginners in marketing. Knowing your target audience is a critical point that helps you produce the right content, and ergo gets a better outcome out of it. If the content is aimed correctly at the right audience, they will keep reading and following it for more.
If you have been doing this for a long time, you also need to double-check since your target may have shifted. You have to decide whether you want to change your focus and go for a new group of people, or would you like to develop the target market you are dealing with right now?
Having a revision on your current audience parameter is highly recommended if you wish to expand your audience.
- Running a content audit
First, you need to know what a content audit is. It is the process of gathering and analyzing assets on a website, like blog posts or landing pages. It helps you understand which content to create, delete, re-write, or update!
Most people start with blog posts. If you want to do this differently, make the decision beforehand, but not without proper research!
If you have been running a business for a while, you certainly need to re0think your content marketing and its outcome by running a content audit. That way, you can understand where you went wrong in the past year and how you can do better next year.
- Have a system
You have to choose a content management system, aka CMS, to create, manage, and track your content. The crucial parts, except content creation, are content publication and content analysis.
Searching can help you find a popular and suitable CMS to help you plan, produce, publish, and measure your results.
It would be best if you came up with ideas for your content projects. Here are some tools to help:
- Blog Post Headline Analyzer
Titles and headlines can be analyzed with this tool. It also gives you feedback on grammar, word choice, and length. If you have an idea in mind, you can check your Headline Analyzer options and receive suggestions to make it stronger.
- HubSpot’s Website Grader
If you want to check where you are standing in your digital marketing, this is the tool for you. It can grade the crucial areas of your social media activities and your blogging. This moves on by giving you a report in detail to help you make the adjustments and updates.
This also is the right tool to make your website more SEO-friendly.
With this tool, you can unearth great content and content ideas. You will have access to several market research tools. It can tell you if the content is popular on social media or not! This information is valuable in the process of helping you make the right content.
This is the perfect idea generator. It gives the headlines which are the most popular, and blank spaces where you can fill them according to your need or subject that you have in mind.
- Publishing and managing the content
Let’s take a look at the top 5 popular ways to create your content for your readers and viewers:
Having podcasts helps to spread the name of your brand and increase its reputation and make it known to people. This works best with people who do not have the time to read or don’t like reading at all!
It also is a growing technique worldwide as the number of listeners is increasing, so you can count on it! Especially if you have interesting people to interview or starting and hosting an exciting conversation, it will work wondrously.
Creating a video may take more time and energy than written content, but its likelihood of being shared is 40 times more! It is easily shared, it is more engaging, and it can transfer the words better as it catches the people’s attention more.
This is the way that helps you organize your data and illustrate it neatly. You can share a lot of data in a way that is clear and easy to understand. You can google to see some templates to know if they are up your alley or not!
- Blog posts
If you want to choose this way, remember that posting on a weblog should be regular if you are looking to stay attractive to your readers.
The blog posts should include valuable data for your audience. Something they find worthy of spending the time reading it. It could be engaging enough to make them share your posts elsewhere. The regular blog post should have 1000-2000 words.
- Social media
Last but not the least! When you realize you have published enough content on your website, it is time to think about sharing your content elsewhere. I cannot think of a better place than social media to help you share your content and amplify your brand since this is the place where most of your customers spend their time! The most popular ones are:
You should know what type of content you have to make that is parallel to your chosen social media. For instance, Social Tradia claims that if you use videos and pictures on Instagram, your followers will increase, you can make more money, or even sell your account at a high price.
On a website like Facebook, you can do more than that! You could also share your blog’s content, drive traffic to your website, and interact with other businesses that share the same customers as you!
Moreover, you’d better use the storytelling approach to tell your brand’s story on social media. The bottom line is that each social media platform can work the best if you know how to use it in the best way possible, and then you can see the magic!
How to ensure your content marketing functions well?
There are numerous ways to make sure about that, but let’s review the best two:
- Analytics and data
Measuring web traffic or sales is the best and quickest way to know if your content marketing has been effective. Google Analytics is one useful tool to check and see the result.
Do not underestimate checking your success, because by doing so, you can know whether you are wasting your money or doing the right thing!
There seems no need to explain Key Performance Indicators; defining metrics on how organizations want to assess their achievement.
It is quite simple: tracking sales, inbound leads, or conversion rates. You should track them, whatever they may be!
Depending on the goods or services they sell, there are numerous KPIs for various companies. To find out the ones that are important to you, you can look through them and research them.
An effective content marketing campaign requires time, coordination, and innovation to develop. Now you know the mere question of “how to create your content marketing plan” means you have to do a lot of research, prepare so many things, and work to set the right path towards a successful content marketing plan.