How Digital Transformation is Helping Startups to Grow in 2020?

How Digital Transformation is Helping Startups to Grow in 2020?
How Digital Transformation is Helping Startups to Grow in 2020? Image source: Pixabay

An IDC spending report highlighted that by 2020 organizations from across the globe will be spending $2 Trillion in their digital transformation efforts. 

Digital transformation has become somewhat of a buzzword for the modern, new-age business and traditional companies alike. With so much happening in the domain – investment of time, capital and efforts being put into digital transformation, let us look into how digital transformation can aid businesses growth in this article. And why businesses have started searching for a Startup App Development Company to support their efforts. 

What is Digital Transformation?

Digital transformation while still an expansive term can be seen as a process of making use of upcoming technologies for bettering or creating new business processes. Although presumed to be a mode of disruption by rudimentary businesses, digital transformation brings in a number of multi-faceted advantages which in the current digital era have become too necessary to ignore. 

How Can Digital Transformation Help Startups in Their Business Growth?

  • Adoption of the best organizational culture 

It shouldn’t come as a surprise to startups that the adoption of digital transformation efforts is not simply on the technological side but also the human side. There are a number of practices and efforts that employees will have to make to adapt to the changing way of conducting business, powered by digital tools and technologies

Digital transformation, at its essence, doesn’t just make it easy for the startups to offer quality services to their customers but also make the everyday business conducting processes easy for the employees through the mode of automation and flexibility. 

  • Maximized adoption of upcoming technologies 

The present day changing business needs calls for organizations to adopt and deploy tools and technologies that would support high performance and greater customer experience. The legacy systems are no more flexibility and agility friendly. 

The digital leaders have started taking a two fold approach – implementation of technology for driving personalization for customers and focusing on a robust performance. For this purpose, they have started partnering with tech experts who can help them design backend systems for better stability and high quality data management, and a responsive, well-designed customer facing solution. 

  • A clear focus on user experience 

Digital transformation services that a startup incorporates have the ability to get them insights into users’ requirements, their buyer journey, how they make decisions, the platforms they visit when converting from a visitor to a buyer, the kind of content they interact with, etc. 

All this information helps startups understand how their users make decisions, which in turn, helps them in making decisions and customizing their marketing, service offerings. 

  • Optimization of digital channels 

An important element of being a customer-centric business that stays several steps ahead of the competition is to be present and optimized on multiple digital platforms. The modern-day customers are available online 24*7 through a plethora of different platforms like social media, mobile, and search engines. 

Digital transformation helps startups with a roadmap on how to be present on platforms which are frequented by their customers. 

How to Get Started With Employing Digital Transformation Efforts in Your Startup?

Enable the digital transformation tools 

It is not enough to update the legacy process when you are looking to fit into the digital needs of your customers’ requirements. You will have to find the necessary technology sets and digital platforms which your users are frequenting. 

By adding cloud based applications and software in the offerings set, businesses are able to offer their employees and customers greater scalability and flexibility to address the issues they face in everyday lives. 

Assess your industry – competitors and customers 

Once you have gotten acquainted with the digital platforms and software sets that are all in rage, the next step would be to study your customers and competitors. Look into which platforms they are on, the digitization processes they have adopted, the shift in customers’ expectations, etc. This information will give you a better understanding of how you can create a digital transformation roadmap. 

Make the shift 

The shift from redundant operations to a new digital ecosystem is a process which needs extensive planning and time. To safeguard any or all emerging frictions, you must move gradually – module by module – instead of shifting the entire system online or on cloud. 

What are the trends associated with digital transformation?

  • Machine Learning and AI is set to take a pivotal position 
  • Several new business metrics which are digitally-inclined will be developed 
  • Digital centric cross-functional teams will come into the picture. 


The role of digital transformation in a startup’s growth, as you would have recollected at this point has crossed the ‘good to have’ stage. It has become imperative. But for a successful incorporation of it, it is necessary to involve all the stakeholders – internal and external – in the transformation.