April 2022, New York. Last night, the G-Star RAW Denim (GSRD) Foundation was awarded the 2022 Lotus Leadership Award, honoring their contribution to women empowerment and gender equality in Asia.
In 2007, G-Star founded its own corporate foundation as part of their bigger sustainability strategy. In addition to improving its impact on people and planet throughout their entire supply chain, the GSRD Foundation invests in communities where G-Star products are made (e.g. India, Bangladesh, Vietnam and China). With the GSRD Foundation, they aim to give back to local communities through educational and entrepreneurial programs for young adults, mostly young women. To do so in the most effective manner, the GSRD Foundation deliberately works with expert partners who best understand the local needs and dilemmas.
This month, the denim brand’s corporate foundation celebrates its 15 year anniversary, a festive moment in itself, now simultaneously rewarded with the prestigious 2022 Lotus Leadership Award that they were given because of their ‘significant contribution to empower women and promote gender equality’.
“We are very honored with this award. When trying to explain our mission we always say that we don’t believe in charity, we believe in self-empowerment. That’s why we team up with expert partners to set up educational and entrepreneurial programs for these young girls and women, significantly increasing their chances in life.”
Left: Mrs. Frouke Bruinsma – Board Member GSRD Foundation (accepting the award)
Middle: Mrs. Yung Joo Lockhorn Lamberts – Managing Director GSRD Foundation
Right: Mr. Rien van Gendt – Advisor GSRD Foundation
To date, the GSRD Foundation has been part of 99 programs, positively impacting the lives of 852,776 young adults in the countries where G-Star products are made.
GSRD Foundation https://gsrd.com/
The Asia Foundation https://asiafoundation.org/support/lotus-circle/lotus-leadership-awards-gala/