LIFT is now well-known for its brand collabs and creative sky-high customer experiences, and together with The Oyster Box Hotel (The Oyster Box), the young airline has done it again, this time serving travellers a sumptuous High Tea in the sky.
LIFT and The Oyster Box partnered to bring a luxurious experience to travellers on yesterday’s 10:00 am Durban to Cape Town flight, and the 15:00 pm Cape Town to Durban leg, as both brands looked to celebrate the local travel and tourism industry and SA moms ahead of Mother’s Day this weekend.
“We’re in the business of travel, and we couldn’t think of a better way to celebrate local tourism while spoiling our Moms onboard, than with this luxurious activation courtesy of our friends at The Oyster Box Hotel.” says Haydn Henning, Brand Manager at LIFT.
All travellers were treated to a mini High Tea experience inspired by the charm and sophistication of The Oyster Box, including cabin trolleys adorned with white tablecloths and vases of fresh flowers. Each traveller on board received a curated Dilmah tea sample box, and a decadent selection of savoury and sweet confections to pair with each brew.
“Our friends at The Oyster Box did not skimp on the spread,” shared Henning. “We’re talking delicate smoked salmon, cucumber and citrus-infused cream cheese finger sandwiches on the hotel’s signature health bread. And, because we love local, Cape Malay-inspired snoek tartlets with sweet apricot chutney.”
“The sweet selection included two of our most popular macarons,” explained Daniel Payne, Executive Chef at The Oyster Box. “The Lighthouse 70% dark chocolate and mint macaron and a white chocolate and raspberry macaron, as well as a High Tea classic, the scone; in this case a miniature scone with clotted cream and homemade strawberry compôte.”
“High Tea at The Oyster Box is an institution, and we’re delighted to bring this beloved tradition to the skies in partnership with LIFT,” said Philisiwe Gumede, General Manager of The Oyster Box. “We can’t wait to welcome LIFT travellers to experience the full Oyster Box treatment at our beautiful beachfront property in Umhlanga.”
“Local is lekker, but a reminder never hurts, and this was a spectacular display of what our country has to offer, with LIFT providing another nod to our excellent local industry offerings while sharing the love with our passengers… and Moms especially, on this occasion,” concludes Henning.
About LIFT:
LIFT is operated by Global Aviation Operations (Pty) LTD trading as LIFT. LIFT is SA’s first fully flexible airline, offering hassle-free changes and cancellations, generous legroom, and complimentary vida e caffè coffee and snacks at no extra charge. LIFT’s goal is to make travel comfortable, convenient, and stress-free.
LIFT is constantly introducing solutions that focus on elevating the traveller experience. From its Premium option with generous legroom, to the safe and secure LIFT Wallet, offering quick refunds with no payment delay and allowing passengers to fly with small dogs in the cabin.
LIFT loves local! This is evident in partnerships and collabs with local brands like Vida, and Grumpy Snacks, and its well-loved in-flight surprises featuring local artists. From silent discos, book launches and fashion shows to LIFT’s partnership with SA MasterChef Winner and renowned South African singer, Zolani Mohola, LIFT enjoys nothing more than celebrating SA’s talent and success.
LIFT offers up to 28 daily flights, facilitated by their passionate, customer-obsessed team on the ground and in the air.
About The Oyster Box:
The Oyster Box – is one of Africa’s most distinguished hotels. Oozing charm and style, it stands majestically on Umhlanga’s prestigious beachfront, with lush landscaped gardens and direct beach access. The hotel boasts 86 luxurious rooms and suites and a magnificent Presidential Suite, each individually created to blend colonial charm with modern convenience. Renowned for its generous hospitality, attentive service and exceptional cuisine, The Oyster Box offers a variety of superb restaurants and cocktail bars for fine dining or more casual occasions.
