With changing marketing tactics, more and more businesses are targeting shopping malls for advertisements. From cosmetic brands to electronics, personal care, skincare, clothing, shoes etc., you will find numerous brands being featured at different areas of shopping malls. For businesses, they have emerged as the new place to attract residents, diners, shoppers and tourists. But, do you know what is that one thing without which no advertisement can turn out to be as effective as it is expected?
It is the LED display screen that is responsible to bring life to the advertisement. Although many shopping malls already have some sort of display screens, they do not work as efficiently as LED screens. It is important for the shopping malls to maintain their worth in front of advertisers and install the flexible curved LED display screen so that more and more brands can come for advertising.
How to Choose an LED Display Screen for Malls?
As a matter of fact, not every LED screen model can work for all shopping malls. They also have to do some research and list down options as per their budget and requirements. From image clarity to cluster control and low price, shopping malls have to contact indoor LED screen manufacturers in order to figure out who is more reliable in terms of products and services.
Ideally, you can go for P4 and P5 indoor full-color LED displays while for outdoor purpose, P8 and P10 are good.
Challenges in the Selection of LED Screen for Shopping Mall
Yes, you might have to face a lot of issues and challenges throughout the process. The first and foremost thing is to figure out how you are going to give a harmonious and modern upgrade to the shopping mall. If the LED screen for a shopping mall is displayed in the center, then its harmony with the surrounding architecture is crucial. Secondly, you will have to develop a plan for their maintenance or repair, whenever needed. Sometimes, the screens are hung from the ceiling while most of the time, they might be wall-mounted without leaving much space for further work or even for maintenance.
Another challenge of installing indoor LED screens is to find a way to make it visible to most of the shoppers. Here, always remember not to affect the original architecture of the mall. Find the right place and make the most of its lighting, design and other features to cater for the maximum number of people coming into the mall. If needed, customize LED’s mounting system to make the unique advertising display and everything will start to turn out as you have expected.
Three Major Aspects
Once you are aware of the challenges, the next most important thing is to consider the following three aspects. They are responsible to make up your mind for a particular model:
- Brightness: Always remember that you cannot use outdoor LED displays for indoor purposes or vice versa. An indoor LED screen is designed in such a way that it complements the general illumination environment of indoor while outdoor screens are perfect to work under the sunlight roof, open hall, outdoor canopy and the likes.
- Viewing Distance: There are no limitations in terms of information content display but, when it appears on a picture, you have to take care of a few things. Different indoor LED screens for shopping malls have different viewing distance; like for P8, the distance can be anywhere between 8 and 27 meters. The screen would become grainy at least than 8 meters while would become too small if viewed from more than 30 meters.
- Display Content: If most of the advertisements are going to be in video pictures, then the indoor LED screen should be full-colored. There must be 50,000 or more pixels to create a clear display. While for text, 3D graphics, data, animation and tables, dual-base color grayscale LED displays should be at work.
Wrapping Up
With all these details, you should be able to figure out some of the preferable LED screen models that you can add in the shopping malls. For further assistance, you can also dig a bit deeper and explore more facts.
