My name is Makori Mwangi. I’m a webmaster, blogger, and social traffic monetization expert.
Long time I work with Facebook as a source of traffic. I prefer it to search engine optimization because the results are instant. You don’t need to compete for keywords, think about backlinks, site speed, etc.
But if you work with Facebook you know that it is harder and harder to work with it nowadays. Facebook moderation getting more and more strict. So I decided to try to find an alternative way to monetize social network traffic.
I did research, spoke to some of my friends and colleagues, and decide to try Pinterest. Many people told me Pinterest gives a good opportunity to get free traffic and it have nice algorithms comparing to Facebook. But you need to invest your time.
So I tried Pinterest and have good results. I test it several months now and I want to share my results and my strategy.
Pinterest is a visual search engine. It means that this resource allows you to share content via images. And every unique image is a unique piece of content. Pinterest is a gold mine for generating traffic from such countries as the USA, the United Kingdom, and Canada.
If you don’t have any website yet, and you are thinking about your niche blog, here are some ideas for you. These are the most popular niches on Pinterest now:
- Home Decor
- Travel [maybe not the best option now]
- DIY and Crafts
- Food and Drinks
- Gardening [Seasonal]
- Hair and Beauty
- Health and Fitness
Pick any of these and you would get a lot of traffic for sure. I’d recommend to use WordPress for your website, in this case, you can install a very useful plugin such as Social Warfare. This plugin adds social sharing buttons above and/or bellow your posts. As a result, visitors share and repost your articles, your content becomes viral and spreads faster.
Creating Busines Account:
Click a button Create a business account in the bottom. Enter your email address, create a password, and select Continue.
Set up your profile. Create your profile name and write your website URL. Select the United States as your country if you want to get more US traffic. Select Next. You will see a new window asking to customize details. Select a blogger. Click Next.
You will receive a confirmation e-mail from Pinterest with a theme Please confirm your email. Open it and hit the red confirmation button.
Go to Edit Profile section. Change your photo to a nice looking logo. You can create it online for free in Canva for example.
Searching For Keywords:
Edit your Display Name and Username if needed. In the About your profile, you should use some keywords to get more traffic from Pinterest search results. Which keywords are popular on Pinterest? You can check it if you hit a search button on the main page. Just start typing.
We can use the power of the Ad Manager to find the keywords without paying a single cent to get this valuable information. Go to Analytics > Audience Insights. Click the create a campaign button. You will see a small window. Click next, then accept.
Go back to Audience Insights. Click to create a campaign once again. Now you see a menu on the left. Click targeting.
Scroll down to the Keywords section. This tool was designed to launch ad campaigns, but we will use it to get free traffic from the search results. You’ll need these keywords to fill in the About section and later to give a proper name to your boards.
Type in any word you’d like to rank for. You will see the monthly search volume on Pinterest. Try to find some keywords with 100k-500k search volume. Such words aren’t the most popular, there is less competition. In other words, you would have an opportunity to rank higher. Make a list of all keywords which somehow connected to your blog post themes and save it somewhere, you will need it soon.
Editing Profile Information
Using the keywords make a description in about your profile section. As we agreed before, don’t use too much to avoid word stuffing. Make sure the description looks fine.
Continue to edit your Profile information. Write a city name in your location settings. For example, New York or Los Angeles if you want to get US traffic. Your location should be the same with the country where you’d like to promote your blog. Click the Done button.
Go to Account Settings. Make any changes if needed. Find Pinterest Messages and enable an option to receive direct messaging. Who knows, maybe you’ll get some juicy offer one day? Click on Done.
Go to the Claim section. Enter your website name and click the claim button. You would be given two options how you can confirm that you own your website.
During 24 hours the Pinterest team will confirm your claim and e-mail you.
Let’s go further. Now you need to follow some popular profiles in your niche. Go to https://www.pinterest.com/following/ and pick a few of them.
Before you start promoting your content, you need to create at least 10 boards with 30 repins of other users’ content per each board. 10 boards is a minimal amount. You need to give your account about 15 days before you start active work. Pinterest algorithm shadowbans fresh accounts so that before your account is not 15 days old, the pins which you made by this account are not visible. Use this time to fill your account with the repins of other users. After 15 days start pinning your content regularly. Pinterest prefers aged content. After 2 weeks your pins would receive a good amount of traffic. Pin every day.
Go to your profile and start creating the boards. Do you remember a list of Keywords from the previous chapter? Now it is time to use them to give the names to your boards. Create at least 10 boards. Pinterest will suggest to pin some content to them. Pin about 20-30 pins per each board.
Never make your board secret because our aim is to make your board famous and generate a lot of traffic! Don’t put a tick in the floating window after creating a board.
It is time to install the Pinterest extension to your browser. It is a save button to Chrome, Firefox, or Microsoft Edge. Here is a link to the official addon.
There are two options for how you can add your own pins to your boards. The first option is to use the Pinterest extension button. You just open your blog post which you’d like to promote and click the Pinterest extension icon.
The second option is to create Pin from your Pinterest account. Prepare several preview images for every post. The perfect ratio is 1000 pixels width and 1500 pixels heights. Do you remember all those pins you were pinning to your boards? Try to create something similar by design. If you don’t have any artistic skills, use Canva to create your previews using free templates.
When you post your pin, choosing a board, write a title using your keywords, write a short description also using the keywords. And put a link to your blog post in the website section.
You can promote one and the same blog post several times unless you are using different images. For Pinterest, it would be totally different content. Don’t promote the same blog post URL with 5 different images in one day. Do it with 1-2 days of delay per one URL. That is how you can create several images in advance and use them for one post. Change background picture, fonts, and a new image is ready. The perfect dimension is 1000*1500 pixels.
Pinterest promotes active users. Repin content of other members and your content would be ranked high too. Pin regularly, better every day. Keep a ratio of about 60-80% repins of other users and 20-40% of your own content. Also, create one board only with your content and call it with your website name plus some keywords.
Ask you, friends, to repin your posts from your website. Follow popular profiles. Click that follow button. Create more Pinterest accounts to repin your own content. But be careful and follow security measures. If you have such an opportunity use different IP and/or different devices. For example, use a laptop to manage your business account and mobile to repin your posts to your personal private account.
I don’t use any automation and do all pins by myself, it takes me about 2-2,5 hours daily.
I don’t recommend using any bots because using bots may lead to an early ban and because when you do everything manually you can better understand how everything works.
Now I’m learning and I’m okay with that. But later I’ll maybe try some automation.
I heard recommendations about different automation software. I want to share some of them that I plan to try in the future. All of them are on a paying basis, but there is a trial period.
Jarvee. It automates the repin process. To use it you need to have multiple IPs and clear cache and cookie after each creation.
Tailwind Smartloop. It re-circulates your pins indefinitely. Tailwind is an official partner of Pinterest and it is 100% safe to use.
Tailwind tribes. This service gives you access to Pinterest niche tribes where you exchange repins with other users (repin for repin) and it also.
Pinterest can ban your blogs because of aggressive pinning. My blogs were banned several times and after that, I started over new blogs.
Since my website is new, I can’t use Google Adsense, that is why I’m using ads from Adsterra. I already tried this network with Facebook and I was grateful with the results. Pinterest works well with Adsterra for me too. Here is my income report for 3 weeks of June: