How Digital Marketing is Changing the Marketing Industry


Digital marketing has officially taken and is still taking over the world, well, most parts of the world. And without the breakthrough of technology, the marketing industry wouldn’t possibly have made significant milestones across the digital kingdom. Thanks to digital marketing, it’s now possible to acquire real-time consumer data, find out what your target audience wants, and acquire new leads. Telling that digital marketing is a beautiful thing might be a huge understatement: it’s the perfect place to cultivate creativity, engage in real-time conversations with the community, and be a part of bigger opportunities.

Digital marketing has both the banquet of victory and a table filled with consequences. Most of the time it’s a gain-loss situation, but a digital marketing company is not easily distraught with the concept of success or failure in the digital landscape because no matter how many trials and errors it may bring, there are no gray areas in digital marketing and you’ll always have a clean slate to start with. This is the true essence of digital marketing to the marketing industry: it has revolutionised the ability to create an experience, learn from it whether it’s a good or a bad one, and make something better out of it.

No Reverse Moves, Only Onwards

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Connecting with consumers has never been more convenient and flexible than before due to the inevitably evolving demand for consumer needs and wants and the best step that the marketing industry can make is onwards.

Analytics and data have drastically impacted digital transformation with its superior, real-time ability to foresee future market and consumer trends while helping business and digital marketing companies optimise their marketing strategies. It has changed how businesses are able to acquire accurate results on what part of their promotions work and what doesn’t. Gone are the days of inaccurate data that they have to calculate whenever launching a series of TV ads or posters and billboards. When agencies launched giant billboards on areas with effective traffic, were they able to get a specific number of who saw the ad, the demographic to whom the ad appealed the most and who actually bought the products or services?

No matter how big or how small that step might be, what’s important is taking several steps ahead and figuring out how to make those steps matter to your business and your target market.

Rewiring the Human Creativity

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Human creativity has become more diverse in meaning and has become easier to consume thanks to everything we see on social media and the ads that we get to see from time to time, but there’s been a challenge: marketers sometimes find it hard to creatively challenge themselves and think beyond data. An untold story that needs to be told is that some marketers get stifled when they are unable to successfully create a campaign even if they have all the data they need. Why? Because sometimes they think that it’s only all about data and creating content that attracts or distracts the human attention and producing good results.

It may be quite true: data results and automation play heavier roles in creating marketing campaigns that successfully persuade consumers. These things are what’s helping change the marketing industry beyond greater heights. But contrary to the crippling doubt that data > creative challenge is becoming more of a struggle for modern marketers and that human creativity will be ceased by artificial intelligence, we think that is not the case.

The most important thing that keeps the fine art of persuasion alive and thriving is the ability of the human mind to understand and observe how people think and decide. The innate ability of humans to resonate with other people’s emotions and mindset is not something that automation can replace. This is how digital marketing is changing the marketing industry: to think beyond data and conquer the digital landscape creatively.

Rethinking Competition through Collaboration

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Lastly, digital marketing takes more than effectively reaching the target audience and being several steps ahead of your competitors. Sometimes, your competitors become your future partners. That’s right: the future of the marketing industry might actually depend on how businesses are able to take advantage of the digital landscape by collaborating with other digital marketing companies or even their competitors.

Having a collaborative mindset makes you able to adapt in the dynamic digital environment because there’s so much to learn about how things work and there’s no specific company that can possibly provide best results across the broad range of business and digital niche. It’s time for businesses and marketers to think about how competition can transform into a partnership that will benefit both or multiple parties.

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