Google app store is one of the biggest app stores with around 3.48 million apps available. Google allows developers to launch and publish their apps by following the Google guidelines. It will help android app publishers to reach out to a larger target audience, retain more customers, and increase the sale & ROI of the app. Moreover, Google also allows its users to add money to their play store accounts by using the free google play redeem code.
So, let’s dive deep into the main talk! The following are the 8 most important tips and guides recently released by Google. It will assist you in publishing or launching the app successfully on the Google play store.
- App Indexing
App Indexing means delivering the same content on the app as it’s on the website when an android user searches for any information. Recipe websites, shopping websites, and review websites such as Yelp have a corresponding app that enables delivering the same content on both app and website. Once you’ve developed a corresponding app, then you need to update your app so that it supports deep linking. Deep linking displays the content relevant to the search within your app. It will drive more user engagement and help you rise above competitive apps in the app store search.
- Over-The-Air Installs
Over-The-Air (OTA) installs mean users who use Google-sign in on your website, can simply login on to the app with a single tap to their google accounts. Since your user is already logged into your site through their google account, the chances of downloading your app increase significantly. Some of the app publishers notice the higher conversion rate of their mobile apps up to 40% more when using the OTA feature.
- Personalization with Google+
Enabling users to sign in to your app with their existing Google+ account leads to a great user experience. It can be obtained by using the Google+ account information that includes the user’s name and picture. When users want to log in to the app, it will directly access their personal info so that there is no need to create a separate login. Moreover, you can create a more personalized experience by utilizing the user’s settings, history, and most used features. It will increase the chances that people will download and use your app.
- Launch App on Different Android Platforms
You can launch and extend your app on three different platforms that enable you to get more app exposure. There are three different android platforms including Android TV, Android Wear, and education. Android TV users can watch movies, play songs, and much more. When your app is accessible to TV users, then it can provide a better user experience. Android wearable apps enable you to seamlessly connect and control your wearables with the help of a mobile app. Moreover, you can approve your app on an educational platform and make it available for students and teachers.
- Use Android Intents
Android intents are a great way for navigating among various activities within the same application but are not restricted to one single application, i.e., they can be utilized from moving from one application to another. For example, you can get the image editing feature outsourced from other apps while you focus on building the core features of your app. Another example is when you search for a location on the browser and witness a direct jump into Google Maps. This is where Android Intents come into play.
- Respond to User Reviews
Google Play review system allows developers to respond or reply to comments left on the app. It’s one of the biggest advantages of the Google play store over the Apple app store. To reply to and review the comments, you need to login into the Developer console. This is a great opportunity for developers to improve or update the app by resolving the errors encountered by their users. You can clarify and sort out the problems faced by users when they use your app.
- Monitor Google’s Developer Channels
To stay informed on top of any education and support material released by Google, you need to monitor Google’s developer channels. The following are the resources that enable you to stay up-to-date on the latest technology. You can even get help anytime with these channels.
- Developer’s Blog on Android.com
- Developer Blog on Blogger
- Play Developer Help Center
- Google Plus
- Play Developer Support Page
- YouTube
- Monetize and grow your revenue
You need to choose the proper monetization model to maximize your app’s earnings. Paid apps, subscriptions, advertisements, in-app purchases, and e-commerce can all appeal to diverse audiences. You may use Google Play’s monetization choices to come up with a strategy that works best for your target audience.
Final words
The above-mentioned guidelines are just a few of the many tips that you can find in the latest Google guidelines. However, if you’re a beginner in Android development, then it’s recommended to download the whole guide and read all the tips that will surely help you in the overall development process. You can also download the Google guide by visiting this page or get it on Google play store.
