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3 Major Applications of AI in Human Resources

In this article, you will come across three of the most popular applications of Artificial Intelligence (AI). But first, what is AI? It is a popular technology that makes use of various Machine Learning, as well as Deep Learning, techniques for simulating human intelligence in computers. Further, it uses Natural Language Processing (NLP) to make machines capable of learning language and responding like humans in specific situations.

  • Machine Learning: It gives machines the ability to learn and further improve themselves automatically from past data and experience.
  • Deep Learning: It uses neural networks in order to allow machines to mimic the complex human brain.
  • Natural Language Processing: With the help of this technology, machines gain the ability to learn the language and act similarly to human beings.

As per McKinsey, the impact of AI in the global economy will generate approximately US$13 trillion from the economic activity of the world by 2030.

According to Deloitte, 40 percent of the organizations in the world are using some form of AI for their Human Resources (HR) department.

So now, you know what AI is. There are different sectors in which AI has done wonders and continues to do so. How about HR? Let’s check out the role of AI in Human Resources.

Role of AI in HR

AI plays a major role in the Department of Human Resources (HR). Its cognitive engines allow HR personnel to make decisions and arrive at necessary conclusions at work. These professionals aim to optimize both human and automated work in order to achieve a seamless and intuitive work environment. AI offers them time to invest in the intelligence, empathy, and creativity of a candidate to deliver enhanced employee experience at work.

As per the HR Transformation Head of Deloitte, Richard Coombes, the use of AI for recruitment helps eliminate the perspective bias that might take place during human interaction.

Now, let’s read on in detail about the various applications of Artificial Intelligence in the Human Resource department.

AI Improves the Process of Talent Acquisition

In order to find talent and suitable candidates for a company, recruiters need to begin with sourcing these potentials and developing a pipeline. Although they might have an idea about where they can find these candidates—such as in social media, LinkedIn, etc.—the entire process of searching and recruiting can be both time-consuming and challenging.

By using AI for the process of recruitment and acquiring talent for their companies, recruiters can automate the process of sourcing and simultaneously extend their reach. Utilizing certain AI software, they can analyze over 300 million social media profiles, which cannot be done manually. Further, they can also send customized messages and emails to candidates through the developed pipeline in order to keep them engaged.

With the help of AI and its recruitment tools, they can find well-qualified and more suitable candidates, decrease the response time through interview confirmation texts, anticipate changes in the market with respect to the changing trends and talent pool, and reduce human bias.

As per Oracle, by implementing AI in the recruitment process, there has been an improvement of 66 percent in the past year in identifying candidates with the required competencies.

AI Offers Sentiment Analysis

Until recently, monitoring and analyzing human sentiments based on their opinions was nothing but a thought that has now become a reality. Corporations have persistently dealt with the issue of non-engaging and dissatisfied employees. More often than not, business appreciation and feedback process take extremely long while. The process of getting feedback from managers regarding employees’ annual performance may slow down the improvement of business efficiency.

In a dynamic workplace where each employee seeks for opportunities, this annual and obsolete practice may lead to a feeling of resentment among the workforce. This can, in turn, lead to a lack of commitment toward the job, which may result in a dip in business efficiency and productivity.

AI can be used in order to identify various instances of dissatisfaction in the workplace through a specific sentiment analysis solution. It allows companies to understand the feelings of employees with respect to the changes and developments in the company, work environment, behavior of their bosses, and relation with their colleagues.

AI-powered sentiment analysis can help them analyze a large amount of employee data in order to gain insights regarding the complete employee engagement.

Influence of AI in Performance Tracking and Assessment

The lack of tracking program by the reporting manager acts as a cavity in the process of effective assessment. However, with the help of correct information provided by machines, keeping an account of the previous achievements of employees, companies can overcome the perpetual issue of ignoring past activities and accomplishments. This will allow them to assess the employees more effectively and offer valid feedback backed up by facts.

Although this may improve the assessment process, companies might face various other challenges. The employees might be required to collaborate with various departments of a company every now and then. This will make it difficult to collect data from all the key stakeholders. With the help of AI, all of these issues can be resolved.

AI influences the process of performance tracking and assessment in the following ways:

  • AI enables companies to collect data seamlessly from numerous data sources.
  • It allows managers to gain insights from real-time collated data.
  • It eliminates the possibility of any psychological bias that may be associated with the process of reviewing employee performance.

Secure Your Future in HR

HR applications based on AI help raise employee and business productivity. They can predict, analyze, and become a resource when focused on the needs of the employees, along with their outcomes. These are three major applications of AI in Human Resources, among others. If you wish to pursue a career in HR, then you must have a good understanding of AI. You can enroll in an online Artificial Intelligence course in order to become proficient in this technology and secure your future.