Don’t we all take blurred backgrounds as epic photography mistakes? We are sure we do but what if we tell you that there are ways through which you can use these blurred backgrounds artistically and make your content standout from the rest?
Well, yes! You can. Blurred backgrounds are becoming the new trend in the last few years. Photographers have started taking these mistakes as new ventures and are now intentionally taking blurred images to let their campaigns do the talking.
When it comes to designing, you never know which mistake you can use as your own designing tool. Let it be a software application or even bux board boxes with a tactically used blurred image you can make a significant impact to your audience. That is where blurred images come in. Ever saw a header that looked way too evident? Did you focus on it? If not, take a look now,
You see how they have slightly blurred the background to pop “Happy New Year” on the image? It looks elegant and grabs attention at once, doesn’t it? It does!
This was one way of how you can use a blurred image to your advantage. We have a collection of 10 expert opinions that will tell you exactly how you can use a blurred background to innovate your image in the best way possible.
- It allows you to create a focal point
The best and the utmost favored thing about using a blurred background is that it allows you to focus on what is important by de-emphasizing on other parts of the image. With a blurred image, you can create a focal point of the message you want to convey to your customers.
Blurring the background will ensure that your focal point is the center of attention in your campaign and isn’t missed by anyone.
- Declutter your image
Do you have a lot of elements in your image yet you want to maintain your focus to a certain point and not let the human eye wander? If so, then adding a blurred effect to your image can do the trick.
You can always get rid of unwanted elements from your image by blurring them on the surface. This was, instead of blurring the entire image; you can just blur a few elements and make your picture stand out.
- Illustrate your message
Why do we add certain kind of backgrounds to our design? So that instead of using a plethora of words, we can illustrate our design through an image. The same thing can be done by using a blurred background.
For instance, you’re designing a poster for a home-workout session. What you can do is use an image of someone doing yoga at home and blur it to an extent that it remains minimally visible and the viewer can make out what it is you’re trying to convey. Add minimum text and your entire campaign will have a solid context in which your message will be conveyed effectively.
- Always use as a backdrop
We love how cool and elegant blurred images look as backgrounds. They not only create a certain kind of vibe on the webpage but also enhance the text you add on it. Using blurred images as backgrounds is a solid approach for attracting maximum attention. You can choose an image that supports your theme and goes along with the typography.
- Make an image your brand’s representative
When designing for campaigns for a brand, it is extremely important to keep all your designs coherent. Whether you’re designing a brochure or choosing a webpage design, you need to ensure that your designs represent your brand.
You can always choose a certain image and then use it as a backdrop for various designs. Create a color scheme that goes along well with that image so whoever lays eyes on your brochure or a poster, he will instantly recognize which brand the design is talking about.
- Get dramatic
Blurring is of various intensities. Some go for mild blur effect while other prefer solid burring that only showcases the color variation of the background. Now, it is completely up to you and your approach that how much intensity do you need.
Extreme blurring that only leaves you with a color variation is a good choice for those who want to add a lot of text on the background or plan on adding different kind of elements on it but if you plan on just making a logo, choosing a design with minimal details can also be extremely effective.
- Say no to unwanted details
It is often hard to capture an image without other elements barging in to destroy the focal point. With the help of blurring effect, you can minus those details.
Can you see how a cosmetics brand has minused all the unwanted elements from this picture? This is how you can add more details in your design without the use of too much volume.
- Great idea for travel related content
With the help of blurred images, you can always give a new direction to your travel related content.
Let’s say you want to promote a restaurant in Paris but instead of using majestic images of the restaurant exterior and interior, you can grab the attention of your target audience by using monuments of Paris in your images. Your customers will instantly understand what region you’re talking about without even stating anything.
- You can generate amazing idea for automobiles
We all know how blurry images are when capturing a moving object. This is where all the automobile brands can take advantage of this effect. Bring your designs to life by using a moving automobile and add it to your campaign’s focal mark.
- Use contrasting colors
Don’t just limit your background to a blurred image. Instead, use contrasting colors and make your design vibrant. Trust us when we say, it looks great on the web and adds a specific kind of vibe that only your customers will be able to relate to.
Final thoughts,
So, these are 10 expert opinions on designing with a blurred background. We hope this article has been helpful to you. If you have any tips in this regard, do let us know through your feedback below.
