A giant life-size elephant ice sculpture slowly melted at Melrose Arch, Johannesburg, on the 12th of August dramatically symbolising the disappearance of elephants due to poaching. Amarula, in partnership with WildlifeDirect will commission the ice sculpture as part of their “Don’t Let Them Disappear” campaign. The campaign is centred around World Elephant Day, an international annual event dedicated to raising awareness about the preservation and protection of elephants.