The West Rand’s most anticipated wax bar is officially here, and the excitement is palpable. WAXIT Ridgeview, the 19th store in the WAXIT family, has thrown open its doors to a warm welcome from the community. This marks a significant milestone for Susan Penberthy, the dynamic franchisee behind the venture.
WAXIT Ridgeview, nestled in the heart of the recently refurbished Ridgeview Shopping Centre in Helderkruin, is the perfect location for a wax bar. The vibrant atmosphere of the shopping centre perfectly complements the WAXIT experience, making it a must-visit destination. Ridgeview Shopping Centre attracts clients from all over the West Rand, promising an exciting and bustling environment for Susan Penberthy and her team. This central location ensures that WAXIT Ridgeview is well-positioned to serve a diverse clientele and make sure everyone is silky smooth.
With a passion for the brand and unwavering dedication to customer service, Susan Penberthy has ventured into the world of waxing, bringing the beauty and excellence of WAXIT to Ridgeview and the West Rand for the very first time. “I am excited to bring the beauty and excellence of not only the products but also the WAXIT brand to my community,” Susan exclaims. “This is a brand new chapter for me and my team, and we are confident that our clients will be amazed by our waxing and our customer service. We hope to grow within the community, and then let’s see where it takes us!”
WAXIT Ridgeview’s opening week celebration offers an irresistible treat with 15% off on all waxes until November 7th, ensuring that everyone can experience the magic of a smooth and hairless transformation.
WAXIT Marketing Manager, Michelle Bittkau, couldn’t contain her excitement, stating, “WAXIT Ridgeview is our 19th WAXIT and our very first wax bar in the West Rand. It’s a beautiful centre with a strong franchisee, and we are very excited to watch it grow.”
The launch event which took place on the 1st of November, was attended by numerous guests, influencers, and friends and family, all celebrating Susan’s accomplishment. “Our launch day was such a complete success! All the positive energy, smiles, and familiar faces made this event unforgettable,” Michelle further emphasised.
WAXIT, with over 18 existing stores across Gauteng, Cape Town, and Kwa-Zulu Natal, continues to provide a refuge of removal, a haven of hairlessness, and a sanctuary of smooth for clients. With WAXITologists® always available, professional, and discreet, it’s no wonder that WAXIT has become a trusted name in the world of waxing.
“We are masters of sleek and silky, and we focus only on fuzz. No manicures, pedicures or facials, just high-quality waxing,” says Owner, Michelle Royston.
As Susan Penberthy and her team embark on this exciting journey, they hope to attract a wide range of clients, welcoming anyone with hair to experience the WAXIT magic. From females to males, teens to professionals, sports enthusiasts to families, WAXIT Ridgeview offers a haven of hairlessness for all. With its warm and welcoming ambience, clients can expect a smooth and stress-free waxing experience that leaves them feeling pampered and delighted.
Susan Penberthy and the WAXIT Ridgeview team look forward to welcoming the entire community and sharing the secrets of effortless hair removal in a comfortable, inviting environment.
The future of smooth, sleek, and hair-free skin has arrived in Ridgeview!