In the world of cosmetics, having the right packaging is crucial for success. The truth is that such a high importance is put on appealing cosmetic packaging, that many beauty companies prioritize design over functionality. This has resulted in the fact that many cosmetic brands opt for fancy and elegant packaging solely for their premium look, which comes at the expense the functionality of the product itself.
When you have a look at traditional pump bottles, it becomes easy to understand why high-end cosmetic brands like to stay away from the basic models. Pump bottles are, simply put, not the nicest and most elegant packagings on the market. With their large external pump and bulky design, they rarely give an elegant touch to a product line. Luckily, this is where airless pump bottles offer a solution.
Airless pump bottles feature a unique design where the pump is integrated into the bottle itself. As a result, the bottle features a sleek, minimalistic, and elegant finish. Besides their superior looks, airless pump bottles furthermore bring along a number of other benefits which separates them from traditional lotion pumps. As a result, the bottles do not only look better but also offer increased functionality.
Throughout this article, we will have a look at 5 clear reasons why airless bottles are becoming the preferred packaging in the cosmetic industry.
What are airless bottles?
As the name already suggests, airless bottles are a packaging that dispenses its contents without exposing it to air. Unlike traditional lotion pumps that work by means of a dip tube dispensing mechanism, airless bottles rely on a non-pressurized vacuum pump system. Thanks to this unique dispensing system, the product inside of the bottle never gets into contact with the external environment. Every time you push the pump of an airless bottle, a small disc located at the bottom moves up slightly. When moving upwards, the disc pushes the product up simultaneously; causing it to dispense through the pump.
This unique airless design is what separates airless bottles from regular packaging. It goes without saying that the standard bottles on the market are definitely not airless. Although those fancy glass jars of the competitor look elegant, they do not protect the product inside from external air or moist. Sure, standard cosmetic packaging may look appealing, but we’ll explain below why their non-airless design is not advisable to use in the beauty industry.
The 5 main benefits of airless bottles
Airless packaging brings along countless benefits for you to enjoy. These benefits come in the form of usability, product preservation, sustainability, and so much more. Below, we have listed down the 5 main benefits that airless packaging has over the traditional cosmetic bottles and jars.
Benefit #1 – A vacuum environment
As explained above, the main point that separates airless packaging from traditional packaging is its airless design. Due to the fact that products stored inside airless bottes do not get into contact with external air and moist, the products remain of higher quality for a much longer period of time. Research has shown that products stored inside of an airless bottle stay up to 15% longer fresh compared to the same product stored in a regular lotion pump. As such, airless bottles offer a significantly increased shelf life for you cosmetic goods.
Besides increasing the general shelf life of the product, the vacuum environment furthermore also ensures that the quality of the product does not decrease. Many cosmetics contain sensitive ingredients such as antioxidants. When these antioxidants come in contact with air, they begin to break down. As a result, the product becomes less effective. Thanks to the vacuum environment inside airless packaging, this won’t be something you’d have to worry about ever again. Airless packaging increases both the product quality and overall shelf life of your cosmetic goods.
Benefit # 2 – No contamination
In the cosmetic and skincare industry, bacterial, fungi, and yeast growth can cause serious health concerns. As such, it is essential to use a packaging that protects your products against these dangers. Sadly enough, however, traditional lotion pumps or cosmetic jars expose your product to air, moist, and sunlight right away from the moment they’re opened for the first time. This opens the door to the growth of unwanted organisms. Luckily, the vacuum environment used in airless bottles offers a solution to this problem. Thanks to the fact that the serums stored inside airless bottles never come into contact with air and are applied directly onto the body, unwanted organisms stand no chance to grow. Research has shown that the use of airless bottles reduces the potential of bacterial growth by over 90%!
Benefit #3 – No product waste
A major annoyance when using traditional lotion pumps is that the dip tube never seems to empty the bottle completely. Whenever you press the pump and nothing comes out, a lot of product still remains inside the bottle around the sides or on the bottom. The only way to remove this product is by unscrewing the cap and using water or a tool to get it out. This can be a rather time consuming and dirty process. Besides, it allows for more air to enter the bottle, causing the quality of the product to degrade.
When airless bottles, this will be an issue of the past. Because airless bottles use an up-wards moving disc, you can be guaranteed that 100% of the product is pushed upwards and gets dispensed through the pump. Whenever you press the pump of an airless bottle and nothing comes out, you can be guaranteed that the bottle is entirely empty without you having to open it once.
Benefit #4 – Convenient usage
We all know that traditional lotion pumps can only be used while standing up-right, which can bring along some complications when you wish to use the bottle on the go. Airless bottles, however, allow you to use it in any direction thanks to the fact that the vacuum environment is not affected by gravity. No matter if you keep your bottle upright, upside down, or sideways, the bottle always dispenses of your product at the same strength.
Benefit #5 – A sustainable alternative
Last but certainly not least, airless bottles bring along several environmental benefits over traditional lotion pumps. First of all, because airless bottles no longer require a bulky pump cap nor an internal dip tube system, they require far less materials to be produced. Besides, airless bottles are often lighter in weight, making them more sustainable to transport.
Another major difference between traditional lotion pumps and airless bottles is that lotion pumps are nearly impossible to clean after use. Due to this, they have been designed for single usage. Airless bottles, on the other hand, can be easily cleaned and reused. All you need to do is push the disc back down, give the bottle a quick clean, and it will be as good as new. Because airless bottles are made from durable materials, they can be reused time after time without losing any of its quality. By reusing your packaging materials, you’ll be able to work more sustainably through the reduction of packaging waste. If you’re looking for an elegant, minimalistic, and sustainable packaging for your cosmetic lotions or creams; airless bottles are a perfect way to go!
