Durban, South Africa – The #ThankYouTrucker campaign is currently running and there is still time to vote until the 20th September 2024.The objective of this campaign is to highlight the unsung heroes of the South African trucking industry and to celebrate truck drivers who go above and beyond.
Last year’s winner, Cynthia Thala, shared her story and how winning this award changed her life, both professionally as well as personally.
Cynthia is a Bulk Vehicle Operator (BVO) with Unitrans where she has spent the last 5 years. She was born and raised in Vaal and from an early stage had a fascination with bulk trucks. Despite trucking not being a career that would normally be pursued by a female, Cynthia entered into this male dominated world with her husband supporting her decision. “There is something special about heading down the open road in control of this massive vehicle that appeals to me,” says Cynthia, “and with my husband’s unwavering belief in my dream, I knew that I could show people that women could also excel behind the wheel in the world of trucking.”
It was a bumpy ride to success as there were many sceptics and in the early days Cyntia faced gender bias at every turn. “I was determined, and I relied heavily on my faith and the support from my family during the tough times,” explains Cynthia, “besides operating in a male dominated industry, there were also the safety concerns having experienced a near hijacking in Limpopo. It was at times like that, that I relied on my faith to see me through!”
Cynthia won the 2023 #ThankYouTrucker award: “This was more than the just the recognition, it was a turning point for me,” says Cynthia, “it was a dream come true and moment of great pride for my family and I.”
The R50,000 cash prize gave Cynthia the opportunity to renovate her home and improve the lives of her children. Professionally, the recognition boosted her standing among colleagues and she has become an inspiration to other woman in the trucking world, “I have shown others what is possible and there are now more women in our company who thinking of getting their code 14 licences,” adds Cynthia.
Cynthia has become a mentor to women who are entering the industry, and she has constantly advocated for greater support and mentorship for female truck drivers. “I would like to see companies creating environments where women don’t feel isolated, where they have access to proper facilities and where they receive equal pay for equal work,” emphasises Cynthia.
The #ThankYouTrucker initiative has been successful in increasing the awareness of the contribution to the South African economy by truck drivers. “The public are influenced by the negative stories and forget about the vital role that we play as truckers,” explains Cynthia, “our services include delivering essential goods to remote areas to keep businesses running, as well as offering time and cost-efficient services across the country. This is not just a job, it’s a lifeline!”
“Make a difference in a Truck Drivers life and vote for your preferred finalist,” enthuses Cynthia, “the recognition will boost morale and open doors for those that are considering trucking as a viable, respected career.”
Go to thankyoutrucker.co.za and cast your vote for this year’s finalists before the voting closes on 20th September. This is your opportunity to celebrate the men and women who keep our roads safe and the economy moving.
