“What The…Fanta?!”
The #WhatTheFanta long-awaited mystery flavour is revealed after an exciting interactive campaign.
ANNOUNCEMENT: JOHANNESBURG – 6 January 2023. The #WhattheFanta® much-anticipated mystery flavour that has kept the general public guessing for months has finally been revealed! South Africa welcomed the #WhatTheFanta global campaign in August, much to the delight of curious consumers. The centerpiece of this interactive flavour-guessing campaign was a limited-edition, mysteriously flavoured Fanta® soft drink designed to challenge consumers’ senses and taste buds with contrasting flavour notes.
After a rigorous online experience of clue cracking and flavour guessing, the mystery limited-edition flavour has finally been announced.
INTRODUCING THE LIMITED-EDITION FANTA® RASPBERRY AND LITCHI FLAVOURED SOFT DRINK
Late last month, the eagerly awaited flavour was announced on the Fanta® South Africa social media platforms with the help of the brand squad, made up of popular social media content creators @Alphi_Sipho, @BotlhaleBoikanyo, @Iam_khanyi95 (Khanyisa Patricia), @Mooya.Musunga and @Moghelingz (Banele Ndaba).
Following the competition to guess the flavour correctly, the lucky winners who correctly identified the fruity blue bottle as Raspberry and Litchi, cracking the #WhatTheFanta mystery walked away with some of the below fantastic prizes:
● Nintendo Limited Edition Switch consoles.
● Instax packs consisting of 1 x mini 11 camera, 1 x mini 11 camera case, 1 x camera strap, 1 x Instax mini film, 2 x AA batteries, 1 x jewel shutter button accessory, 1 x glow shutter button accessory and 1 x Instruction manual; and a snack pack.
● Pictionary Air games and a snack pack.
“In true Fanta® style, the brand has kept its fun reputation going, infusing an overly serious world with the power of diverse playfulness. The #WhatTheFanta flavour is the one product in our portfolio that is literally the living embodiment of play. We had an overwhelming response to our new innovation and are thrilled to finally let the cat out of the bag,” says, Kwanda Dlamini, South Africa Frontline Marketing Manager: Flavours.
The limited-edition Fanta® Raspberry Litchi flavour soft drink is available for purchase across 400ml can, 2.25L PET, 2L PET and 440ml PET pack sizes at your local retailer
