This festive season, South Africa joined Ferrero Rocher’s growing global community in celebrating the happiest time of the year in a dazzling display of lighting wizardry. The international Ferrero Rocher® Light Up Your Christmas campaign landed in Sandton, Johannesburg, where it made a grand statement by illuminating the tallest tower in the country’s most significant commercial hub, on the night of 23 November 2023.
Loved all round the world for its indulgent smooth milk chocolate and crunchy hazelnuts in elegant gold foil wrappers, Ferrero Rocher® – the brand that makes golden moments more golden – is perfect for any gifting or hosting occasion.
The spectacular Sandton event, a first for Ferrero Rocher® in South Africa, joins other such golden moments worldwide heralding the start of Christmas time in cities across the globe, from Mexico to Mojácar in Spain. For the South African edition, the Ferrero Rocher® team picked The Leonardo in Sandown, which stands almost 228 metres high, enrobing it in captivating animations courtesy of the latest projection-mapping technology operated.
A special projector, a Christie M 4K25 RGB unit was flown in from the UK just for the event. It was the first time a projector like this has been used in South Africa and it is currently the only one in the country. The unit was used in tandem with two Christie Boxer 4K 3 Chip True Life DLP UHD 30000 Ansi Lumens projectors to increase colour intensity. The dynamic digital artwork was displayed on the surface of the building, visible to onlookers for kilometres around.
Says Justin Matley, the Marketing Manager for Ferrero Rocher®, Raffaello, Nutella and Tic Tac at Ferrero South Africa, ‘What a truly golden celebration! Ferrero Rocher® is known for making golden moments, and this was certainly no exception. We wanted to create something truly amazing that would be noticed here in the whole of South Africa, and we couldn’t be more pleased with the outcome.’
To mark the occasion, a glamorous and exclusive gathering of 50 South African celebrities, media and social media personalities toasted to a peaceful and happy festive season, cheering the lit-up building as it came to life. Guests were dressed in ‘a touch of gold’ and included the likes of influential personalities Mihlali Ndamase (mihlalii_n), Lasizwe (@lasizwe) and others, who were hosted by Ferrero Rocher® at a specially decorated viewing venue at the nearby Radisson Blu Gautrain Hotel.
‘Ferrero Rocher inspires people to fully savour and share more of life’s pleasures together,’ Matley says. ‘The premium golden experience starts from the purchase of Ferrero Rocher, to the gifting, the receiving, the unwrapping and the tasting of the unique-multisensorial Italian crafted delicacy. By purchasing any Ferrero Rocher product in November and December, South Africans can enter a competition on the Ferrero Rocher® website and stand a chance to win a Ferrero Rocher® 96-piece cone guaranteed to make their next celebration a golden moment.’
Also launched at this event was the Ferrero Rocher® festive mobile messaging app, Share your Golden Greetings, which lets users send beautifully designed salutations of love and joy to friends and family anywhere. Ferrero Rocher® encourages you to join them in sharing your customised golden greeting this festive season!
One of the many brands offered by the Ferrero Company, the third-largest confectionery company in the world, in 2022 Ferrero Rocher® again achieved ‘most loved brand’ in South Africa in the ‘Boxed chocolates’ category as adjudged by Kantar, the country’s leading marketing data, insights and consultancy company.
Use the application via https://sharegoldengreetings.ferrerorocher.com
For more information on Ferrero Rocher®, visit https://www.ferrerorocher.com/za/en/.
Follow Ferrero Rocher® on Facebook: https://www.facebook.com/FerreroRocherZA
ABOUT FERRERO ROCHER
Ferrero Rocher® is one of the many brands offered by Ferrero, the global confectionery company with a long legacy in premium chocolate that’s also responsible for Nutella, Tic Tac and Kinder Joy. Wrapped in gold and presented in packaging that reflects light to create a dazzling diamond effect, Ferrero Rocher®’s delicious multi-layered hazelnut and milk chocolates are the perfect gifts to enjoy with loved ones. Ferrero Rocher® products are available nationwide in a variety of packaging options, beautifully suited for holiday gifting and celebrations.
For over 70 years, Ferrero has been creating products loved by generations. It has grown from a bakery in Alba, Italy, into the third-largest confectionery company in the world.
Media release issued by Scout PR & Social Media.
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