Virtual Parenting Experience extends marketing opportunity to e-Commerce SMMEs

Virtual Parenting Experience extends marketing opportunity to e-Commerce SMMEs
Virtual Parenting Experience extends marketing opportunity to e-Commerce SMMEs

Johannesburg, April 2022: As the ‘Covid cloak’ begins to lift, certain consumer habits which were not as prevalent pre-Covid remain. Among them is not only the propensity for consumers to shop online, but also the need for small businesses to take their offerings onto e-Commerce platforms in order to reach the consumer in the absence of opportunities to sell in a bricks and mortar store. A stumbling block for these micro e-Commerce sites is being able to market their products effectively at affordable rates. In response to this need, the Virtual Parenting Experience powered by Momentum Medical Scheme has extended their Dedicated Brand Engagement and Retail e-Commerce Space to e-Commerce SMMEs at competitive and affordable rates creating an opportunity to promote their brands and sell products from their shops.

Amanda Rogaly, Chief Mommy and Founder of and The Virtual Parenting Experience powered by Momentum Medical Scheme had this to say about this move in support of stimulating South Africa’s economy: “I can identify so closely with the plight of small/micro e-Commerce enterprises who have incredible products but lack the funds to generate the brand awareness they need to take their products to a broader audience or to compete with the larger retailers and mainstream brands . has grown from a blog I started as overwhelmed new mommy in 2016 to empower and support other mommies, into a multi-dimensional platform for all parents which is now the number one parenting portal in the country comprising many business units. It was not an easy journey and an opportunity to promote my brand effectively to the ideal target market at a cost that wasn’t prohibitively expensive would have made the journey a lot easier.”

The Virtual Parenting Experience (#VPE2022) platform is doing exactly that this year – levelling the playing field by offering e-Commerce SMMEs an opportunity to showcase their brands to over 18 000 delegatesAccording to a Mastercard study on consumer spending* 68% of South African consumers are shopping more online since the onset of the COVID 19 pandemic and essential items have seen highest buying surge online – baby products would most certainly be among these essential items. Providing opportunities for small businesses to introduce a captive audience to their products – with a low cost to do so – is a rare opportunity which will go a long way in creating brand awareness and driving sales that they would not otherwise have been able to make.

To make this opportunity even easier for SMMEs, Payflex are the official #VPE2022 Retail e-Commerce Space partners. Paul Behrmann, CEO of Payflex commented on the partnership: “Only a short four years ago Payflex was a small business, and we are so excited to be partnering with on delivering a platform that allows small local businesses to showcase their products in the market Online. Payflex still focuses its strategy on providing a ‘Buy Now Pay Later’ payment solution as well as marketing exposure to small businesses to help them grow.”

The costs associated with taking up this opportunity are affordable for even the tightest budget and range from between R800 and R3500 with different levels of exposure and promotion to ticket holders.

Amanda concludes: “We are excited to be in a position that allows us to be able to extend our customised #VPE2022 platform to other SMMEs in South Africa so that they can reap the exposure and financial benefits too, resulting in a net positive result for all. It’s our way of sharing the brand love.”

For further comment from Amanda Rogaly watch this video clip:



For brand partnership related queries, please send an email to [email protected]. For general enquiries, please send an email to [email protected]

Find out more about The Virtual Parenting Experience powered by Momentum Medical Scheme and to book tickets click on this link.

Get Social:

Follow on Facebook @BabyYumYum, Instagram @babyyumyumsa, LinkedIn, TikTok @babyyumyumsa, Twitter @BabyYumYumSA or YouTube… and don’t forget to use our hashtag #VPE2022

Follow Payflex on Facebook @PayflexZA, Twitter @PayflexZA and Instagram payflexza


DISTRIBUTED ON BEHALF OF The Virtual Parenting Experience powered by Momentum Medical Scheme by ANGELFISH PR & EVENTS. All media queries can be directed to Annie Hodes on 083 325 4445 or [email protected]


ABOUT is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product-related, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions.

We aim to understand our unique audience in an effort to form meaningful connections between brands and people that will enhance brand loyalty and interaction. Apart from the editorial media division we also have the following divisions all with the core focus of content, community and collaboration:

  • BabyYumYum Health focuses on the creation and administration of award-winning maternity benefits and employee benefits
  • BabyYumYum Tech focuses on the creation of health and life-based applications which extend to consumer facing health service interactions
  • BabyYumYum Content focuses on the curation and production of expert led content offering assurance and engagement to readers
  • BabyYumYum Events focuses on the creation of education led parenting and healthcare led workshops and masterclasses

About Momentum Medical Scheme:

Momentum Medical Scheme is an open medical scheme that has more than doubled its membership over the past decade. Now ranked as the third largest open scheme in SA, Momentum Medical Scheme Members have access to a range of options, as well as complementary products offered by Momentum, such as HealthSaver and HealthReturns. The latter is a one-of-a-kind programme to reward Members with up to R36 000 per family per year for being active. Momentum Medical Scheme believes in a transparent, client-centric approach to healthcare and offers unsurpassed flexibility in its product design, and thus more choice for Members on their journey to their success. For more information, visit

About Payflex:

Payflex offers the first truly free payment plan in South Africa. Check out with Payflex and pay only 25% of the purchase price today, and the rest later at 0% interest. Your goods are shipped immediately. And you pay the rest over six weeks at no additional cost – zero fees, zero interest.

Payflex. This is shopping.