When the late actor Robin Williams casually said “Spring is nature’s way of saying let’s party! “, little did he know that this would become a beloved expression around the world, and the inspiration for many an initiative that celebrate the joy that the return of warmer weather brings to so many people. Rising to the occasion, Vincent Park Mall in East London has just launched its “Hello Spring” campaign, which encapsulates this exuberant spirit and provides its shoppers with many ways to enjoy the new season.
Hello Spring Campaign
The “Hello Spring” campaign includes various aspects: a shop and win competition for shoppers, a beautiful photo booth and influencer created content on social media, all promoted via various channels, to ensure an integrated campaign.
Spend & Win: Shoppers who spend R250 or more at any store in the centre stand a chance to win a R5 000 Vincent park gift card. Multiple entries are allowed, and cross-store purchases are encouraged to ensure shoppers have flexibility and as many chances to enter as possible.
Spring Backdrop: A vibrant Spring-themed photo booth has been set up in the food court, creating a colourful and interactive experience for visitors. Here, an exquisite backdrop entices families, friends and instagrammers alike to capture frame-worthy photos. Those who post their snaps on social media, tag Vincent Park and use the #HelloSpringAtVincentPark hashtag, stand in line to win weekly prizes. The “spend and win” competition entry box is also located here for ease of entry.
Influencer Campaign: Local social media “friends of the brand” will highlight Vincent Park’s Spring campaign and promote new stores in the centre, showcasing Spring styles, seasonal sales, and experiences on offer. They will also remind their followers to tag Vincent Park after using the photo booth and participate in the “spend and win” competition.
View Zikhona Maboza’s post about the campaign here: https://www.instagram.com/p/C_ulXS0oyjI/
Stores that celebrate Spring
Conveniently situated in the heart of East London, Vincent Park features over 80 stores including banking, dining, groceries, apparel, leisure and lifestyle. The centre recently welcomed Aldo, the perfect spot to find just the right shoes and accessories for Spring, and Kuaui, known for its wholesome approach to food, that combines that easy on-the-go options and a healthy variety of choices.
View East London Stuff’s post about the campaign here: https://www.instagram.com/p/DABCTl9iBd_/
For more information about Vincent Park and its offerings visit the mall’s website at https://vincentpark.co.za/.
