Now you can “Take a beer to work” with Heineken® 0.0

Take your Heineken beer to work.

(Johannesburg, 30 August 2019) – Heineken® today launched its ‘Take Your Beer To Work Day’, an activation that saw consumers taking their complimentary Heineken® 0.0 to the office.

Heineken® 0.0 is a great-tasting alcohol-free beer that allows you to enjoy a beer at any time of day. With moderate drinking on the rise, Heineken®’s master brewers created the perfect alcohol-free option for beer lovers.

Consumers in Johannesburg, Durban and Cape Town were treated to a Heineken® 0.0 at various locations including participating Shell, and BP service stations, the Sandton & Hatfield Gautrain stations, OR Tambo airport and office parks across the country.

“The time is ripe for an innovation that disrupts the category and offers a new take on how and when people can enjoy their favourite beer. The benefit of Heineken® 0.0 allows you to enjoy the great taste and premium quality of Heineken® at any time of day or on different occasions. Ideal for those moments in life when you want to enjoy a beer but don’t want the alcohol,” says Lauren Muller, Heineken®’s marketing manager.

A Beer For All Occasions! 

“Take Your Beer To Work Day” permits consumers to enjoy Heineken® 0.0 at lunchtime meetings (and still be able to go back to the office), or after work drinks, especially if they are planning to drive home.

“Heineken® 0.0 brings an incredible beer taste to the alcohol-free space and opens a world of opportunity for people to come together and enjoy a beer that expands the occasions where they are able to drink responsibly,” says Muller.

This refreshing lager is an alcohol-free malt beverage, brewed with a unique recipe for a distinct, balanced taste. Twice brewed and fermented from natural ingredients, this brew culminates in a fruity flavour and slight malty notes.

Alcohol-free beer is a classification* for beverages containing 0.05% alc./vol. or less. Heineken® 0.0 contains 0.03% alc./vol., allowing beer drinkers to do more without giving up the beer they love. The brand’s global campaign platform #NowYouCan expresses this freedom, displaying the wide range of fun, social occasions Heineken® 0.0 enables.

Notes:

  • As an alcohol company, HEINEKEN does not promote any of our products to children/ minors. Although Heineken® 0.0 is an alcohol-free beer; it is not suitable for persons under the age of 18.
  • HEINEKEN encourages the responsible consumption of alcohol, and the company shares the belief when you drink, never drive.
  • *Classification: Foodstuffs, Cosmetics and Disinfectants Act for regulations regarding labeling and advertising of foodstuffs

Find Heineken SA on Facebook and Twitter:

Facebook: https://www.facebook.com/HeinekenSA

Twitter: https://twitter.com/Heineken_SA

Online: https://www.heineken.com/za/heineken00

About HEINEKEN South Africa:

HEINEKEN South Africa is a key player in the beer and cider industry in the country, with an impressive portfolio of brands, including Heineken®, Sol, Windhoek, Miller Genuine Draft, Amstel, Strongbow, Soweto Gold, and Tafel. HEINEKEN South Africa is a joint-venture between HEINEKEN N.V. and Namibia Breweries. Visit http://www.heinekensouthafrica.co.za/.