Press Release: Balancing Luxury and Sustainability in the Shower

Press Release: Balancing Luxury and Sustainability in the Shower
'Reduce, Reuse, Recycle', the handle of the hand-held shower is made of recycled plastic

hansgrohe Pulsify Planet Edition Made From Recycled Material

Circular Economy and Energy Efficiency for a Holistically Sustainable hansgrohe Shower Experience

The human need for wellness competes with the growing need to conserve water and energy. This poses an inner conflict for every individual. In private households, the hot shower represents one of the biggest sources of energy costs and CO2 emissions. Yet for many, the daily shower in particular is an indispensable part of the day. It’s a good thing that the shower is also known to generate the best ideas: with the Pulsify Planet Edition hand-held shower, the premium bath brand hansgrohe has achieved another milestone in sustainable product development. The Pulsify Planet Edition represents a holistic approach to product innovation. It relates resource conservation to all areas of the product life cycle.

Conscious Use of Resources – in the Production Process, in Use and Afterwards

What impact does the production, use, and disposal of your hand-held shower have on the environment? How can the bathroom contribute to a more sustainable future? “The biggest lever to save CO2 and energy, results from the usage phase of the bathroom. Taking a hot shower for one minute consumes about as much energy as driving an electric car at full throttle on the highway for the same amount of time,” describes Steffen Erath, Head of Sustainability, Hansgrohe SE. That’s why only six liters of water per minute flow through the Pulsify Planet Edition, but with a high level of showering comfort.

However, the production and disposal of chrome-plated products are also a burden to the environment. “We want to achieve nothing but a good feeling with the hansgrohe shower experience. That’s why we looked at all aspects of the product life cycle and managed to switch to a recyclate wherever water doesn’t flow through in the Pulsify Planet Edition,” says Raphael Zajac, Product Management hansgrohe, adding, “We focus on cycles within our production in order to be able to recycle the products and materials used for as long as possible. This not only leads to a reduced use of resources, but also reduces transport routes within the manufacturing process.”

This closes the loop: true to the sustainability principle ‘Reduce, Reuse, Recycle’, the handle of the hand-held shower is made of recycled plastic. The unique process for extracting this raw material was specially developed at Hansgrohe. This ABS (Acrylonitrile-Butadiene-Syrene-Copolymer) coated plastic, obtained from end-of-life products and rejects, is shredded and cleaned. This is followed by conversion into a high-quality granulate. This alternative to petroleum- and fossil-based primary plastics achieves a significant reduction in energy consumption during production. The material itself offers a unique look and elegant appearance in sandy colors due to the pattern of the flakes bound in it. The hand-held shower is manufactured completely chrome-free. All raw materials used are recyclable.

One Step Further

The hansgrohe Planet Edition product range includes the popular hansgrohe WallStoris Planet Edition accessories collection and a textile shower hose, the hansgrohe Designflex Planet Edition. All products in the collection blend harmoniously into modern bathroom ambiances in terms of appearance and functionality.

hansgrohe. Meet the beauty of water!

 

 

 

hansgrohe stands for holistic solutions for bathrooms and kitchens that combine water- and energy-saving technologies, intelligent functions and durable quality. With its timeless premium products, the tradition-rich brand combines forward-looking innovations with a sustainable and mindful lifestyle at a high level of comfort. Together with its long-standing design partner PHOENIX, the company also creates Smart Living applications that enrich everyday life with more functionality, safety and unique experiences with water. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks.