Five trends shaping the future of fitness

Five trends shaping the future of fitness
Trojan Pro Series Free Runner Treadmill

Johannesburg, 1 March 2023: The fitness industry is evolving at a rapid pace, and emerging technology will shift how gym equipment shapes customer health, behaviour, and happiness. The future presents interesting prospects in the growing need for equipment that is durable and empowers users to achieve maximum performance, enhanced by the versatility of elite training machines.

Garreth Prout, Sports and Health Equipment Buyer at Makro, which is a leading supplier of high-end residential and commercial gym equipment, says: “The importance of having gym equipment that’s trustworthy and reliable cannot be overstated. This empowers the user to feel in charge of their body and their space. We’re seeing more demand for comfortable gym facilities, in both private and public arenas, that contain state-of-the-art equipment designed to last and challenge users, while providing ambience and adaptability that facilitate effective workout regimes.”

“In response to this growing need for high-end equipment that rouses motivation and challenges gym goers, we’ve recently launched the new Trojan Pro Series Range from home gym equipment supplier, Trojan Health and Fitness, that is available at Makro. The range includes a wide variety of comfortable, modern equipment that caters to health requirements and fitness objectives, while leading the way in gym equipment with its ergonomic, durable, and flexible design,” says Prout.

The need for dynamic exercise routines is increasing as rapidly as gym technology is developing, and the Center for Disease Control (CDC) has advised that adults aged 18-64 should exercise at least 150 minutes a week.[1] Alongside the technological advancements, Trojan Health and Fitness has identified five trends shaping the future of fitness:

  1. Virtual Training

In the wake of COVID-19, exercising from home continues to be popular and gyms across the globe are offering virtual training sessions to members. Interestingly, gyms hosting online workouts and hybrid memberships saw a 12% increase in physical attendance[2], which demonstrates the benefits of multi-faceted memberships.

Trojan Health and Fitness’ new Gym Builder assists with the optimisation of a workout space with thoughtfully placed gym equipment that better serves the user’s needs. Prout says: “The purpose of the Gym Builder is to show people that their vision can be brought to life, whether it’s for private or public purposes, and that the possibilities are endless. This is an important aspect of the future of fitness.”

2. Free Runner Treadmills

With electricity grids all over the world under strain, there remains significant space in gyms for the use of electricity-free cardio equipment. Enter the Free Runner Treadmill, on which the user becomes the power source and controls the pace of the motorless, energy-efficient, indoor running equipment. The Trojan Pro Series Range has a Free Runner Treadmill which is one of the newer models on the market and is capable of keeping users running even when loadshedding hits. Watch it in action!

3. Connected Equipment

Wearable technology will continue to gain in popularity as it helps people to focus on their health and well-being goals while tracking their progress accurately. It also enables users to assess the results of their workouts and make sure they are pushing themselves in terms of measuring heart rate, calorie burn, blood pressure level, etc.

4. Smart Tech

When it comes to the future of fitness, smart tech will continue to advance and play a major role in both private and public gym environments. There is an ever-present desire for modern gym equipment that meets exercise requirements and provides entertainment through functions such as Bluetooth music connections, the ability to track fitness metrics, real-time feedback, and connecting to mobile fitness apps.

5. Holistic Fitness

Instead of just exercising, this health trend emphasises an approach to fitness across a variety of contexts, including diet, goal-setting, and overall health and happiness, all of which are typically managed by a coach or guide. Public gym spaces can assist users with a holistic approach by offering the opportunity to work with a variety of health professionals from physical trainers to dieticians.

As this year continues to unfold, trends in the world of fitness continue to indicate that gym-goers increasingly require variety and state-of-the-art equipment in considered spaces that give them diversity and inspiration.



Trojan Health and Fitness is a South African home fitness brand, taking pride in the development of an ever-evolving range of industry-leading fitness products that cater for all your home gym exercise needs – no matter where you are in your fitness journey. From cardiovascular exercises to strength training, Trojan Health and Fitness home gym equipment offers premium quality products that can be compatible with wearable tech and the convenience of training in the comfort of your own home.

The elite, recently launched Trojan Pro Series Range, for the advanced home-gym enthusiast, is designed to elevate any gym space to a whole new level. Take a look to change the future of fitness, and invest in yourself and your business in 2023!

Trojan Health and Fitness equipment is exclusively available at all Makro stores and online nationwide. Visit for more information.



Press Contact:

Mantis Communications

Kerry Simpson

Tel: 079 438 3252

Email: [email protected]