In an exciting collaboration that combines nutrition, sports, and a shared commitment to the youth of South Africa, FUTURELIFE® is celebrating its partnership with renowned soccer star, Siphiwe Tshabalala. As a testament to this alliance, FUTURELIFE® has become the official nutrition partner at the highly anticipated Siphiwe Tshabalala Foundation Soccer Tournament, scheduled to be held from 24th June to 16th July 2023 at the Kgotso Sports grounds in Phiri, Soweto.
The Siphiwe Tshabalala Foundation Tournament, open to teams from provinces across South Africa, both male and female between the ages of 15 and 20, provides an incredible platform for players to showcase their talent. A staggering 1800+ aspiring soccer stars are expected to participate in the tournament and will not only be competing for the title in their age groups but will also be looking to secure one of the six guaranteed spots at the prestigious SuperSport United Academy.
As part of the sponsorship, FUTURELIFE® will feed every player from all participating soccer teams throughout the tournament, ensuring they receive balanced nutrition with nutrients and functional ingredients to support their immune system and help them to perform at their best. Furthermore, FUTURELIFE® will also have a nutrition expert at the tournament who will offer advice and guidance on proper nutrition and its impact on everyday health, and sports performance, further emphasising the brand’s commitment to the overall health and well-being of the participants.
Tshabalala says that he is really excited about partnering with a business that shares his vision: “With FUTURELIFE® by our side, we can make a positive impact on the lives of young South Africans, both on and off the field.” He adds that since its inception in 2013, the Siphiwe Tshabalala Foundation Tournament will not only showcase South Africa’s extraordinary soccer talent, but it will also promote the holistic development of young athletes. “The inclusion of dieticians and nutritional support from FUTURELIFE® is a game changer for us,” he adds.
Mark Bunn, FUTURELIFE® Managing Director says that the decision to partner with Siphiwe Tshabalala and his foundation was an easy one to make. “We both share a deep passion for making a lasting impact on the youth of South Africa. Through the powerful combination of Siphiwe Tshabalala’s passion and impact on the future stars of soccer and FUTURELIFE®’s Smart Nutrition expertise, we are confident that together we can make a tangible and transformative impact on our aspiring players.”
SuperSport Schools, the broadcaster committed to providing future stars with exposure and the platform to be seen, have agreed to bring the final week’s games of the Siphiwe Tshabalala Foundation Soccer Tournament to a wider audience. This collaboration ensures that fans, families, and supporters across South Africa can cheer on these talented teams and celebrate with them as they showcase their skills and compete for victory. Through the SuperSport Schools App, viewers will have access to live coverage, replays and commentary, creating an immersive and engaging experience for all soccer enthusiasts. In addition, the finals, taking place on the 15th and 16th July, will be broadcast live on DTSV channel 216. “We are very grateful to SuperSport Schools for their commitment to promoting grassroots sports and shining a spotlight on the remarkable young talent that is bound to emerge from this tournament,” states Tshabalala.
The draw for the tournament’s games is set to take place on Youth Day, 16th June revealing to players who their opponents will be and the path they will embark upon in the competition.