Unlocking the nuances of coffee flavours

Johannesburg, 17 September – Heritage Month is a perfect opportunity to honour South Africa’s vibrant traditions. At Jacobs, a leading coffee brand renowned for its rich, aromatic blends, we are celebrating by pairing our coffee with local desserts to showcase and elevate South African flavours.

By exploring the nuances of coffee profiles, consumers can turn an everyday coffee break into a gourmet experience.

Jacobs has crafted a guide to help pair coffee blends with delicious, local-inspired desserts, showcasing how coffee can beautifully complement sweet treats:

Rich and chocolatey:
Coffee: Jacobs Mocha
Pairing: Mocha Cake Pops
These bite-sized cake pops combine rich mocha flavours, and when paired with the velvety smoothness of Jacobs Mocha Instant Coffee, the bold coffee flavour enhances the sweetness and texture of the dessert, making for a decadent, indulgent pairing.

Smooth and creamy:
Coffee: Jacobs Gold
Pairing: Creamy Mocha Cheesecake
The silky smoothness of this cheesecake, with its mocha infusion, pairs effortlessly with the mellow notes of Jacobs Gold Instant Coffee. Together, they create a harmonious balance of creamy textures and coffee richness, making for a dessert pairing that’s luxurious yet comforting.

Sweet and spicy:
Coffee: Jacobs Kronung
Pairing: Baked coffee doughnuts
These delicious baked coffee doughnuts, with hints of cinnamon and nutmeg, are perfectly complemented by the bold yet balanced flavours of Jacobs Kronung. The coffee’s depth brings out the warm, spiced elements of the doughnuts, elevating the entire experience.

Beyond the kitchen, Jacobs is also exploring the artistic potential of coffee.

For artists, coffee can also inspire creativity in unexpected ways. Leigh Le Roux, a Johannesburg-based mixed-media artist, embodies this spirit of innovation. Having started his creative journey in July 2022, Le Roux quickly made a name for himself by exploring diverse mediums such as digital illustration, tattooing, graffiti, and video content creation. His work often reflects youth culture and the importance of community, showcasing the beauty of finding and embracing one’s creative tribe.

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Le Roux recently collaborated with Jacobs to demonstrate how coffee transcends its role as a beverage and becomes an integral part of creative expression. At the Mzansi Food and Drinks show, he used Jacobs coffee to craft stunning, textured art pieces, highlighting the dynamic relationship between coffee and culture. “At Jacobs, we believe coffee is more than just a drink—it’s an experience that stimulates all the senses,” says Domaine Rautenbach, Senior Brand Manager at Jacobs. “By pairing our unique coffee blends with local flavours and collaborating with artists like Leigh Le Roux, we hope to inspire people to appreciate coffee in new and creative ways.”

By blending culinary delights with artistic creativity, Jacobs continues to inspire consumers to enjoy coffee in new and exciting ways. Whether pairing coffee with dessert or discovering its role in art, Jacobs invites you to savour each moment, exploring both flavour and creativity with every cup.

 

About Jacobs Coffee 

Founded in 1895, Jacobs Coffee is a brand with a rich heritage of providing premium, aromatic coffee that enriches everyday moments. With more than 125 years of mastery in the making, Jacobs is committed to delivering quality coffee that everyone can appreciate.