Legacy brand, Robertsons Spices, which commemorated its centenary birthday last year, took home the award for the Food Spices category at the annual Product of the Year Awards.
Legacy brand, Robertsons Spices, which commemorated its centenary birthday last year, took home the award for the Food Spices category at the annual Product of the YearAwards. This is after South Africans voted for Robertsons Chicken Spice, Barbeque Spice andSteak &Chops Spice as the ultimate winners. The win is even more cherished in a time whenconsumers are becoming increasingly selective about their expenditures due to economicpressures.
The Product of the Year survey is one of the country’s largest consumer surveys of productinnovation. Each year, brands submit their products for entry. Those entries are then submittedto the global marketing insights leader, Kantar, for shortlisting and research. Finally, over 2,000consumers vote to decide the winning products, with winners announced at the annual awardsgala event. This year’s event was held in luxurious Sandton, Johannesburg, withrepresentatives from brands, agencies and other industry leaders in attendance.
Senior Marketing Manager at Unilever, Nicole Harris, said, “It’s such an honour to have SouthAfricans choose our amazing Robertsons brand year after year! It’s so encouraging to see thatour quality of herbs and spices is still appreciated by so many.”
Robertsons Spices continue to be enjoyed by millions of South Africans not onlybecause oftheir taste but also the brand’s acute understanding of its consumer and flexibility in packaging,from bottles to refill boxes to the more affordable sachet options. This matters more now thanever, as the FCMG industry has seen a decline in purchases over the years, according to astudy by Kantar.
The study cites various solutions to stimulate interest in consumers, including offering differentpack formats. “In our decisions as the marketing division, we have our consumer in mind.Although we cannot deny that the bottom-line matters, we have to do that in a way that ensuresthat Robertsons is accessible for all our consumers; we want curiosity and flavour in everyhome, whether in Sandton or Tembisa,” says Junior Brand Marketing Manager, AndiswaNdebele.
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