Johannesburg, 23 April – An exclusive host of South African media personalities, foodies, and coffee connoisseurs glamorously graced the platforms of Rovos Rail in celebration of Nespresso’s latest global campaign, and newly launched jewel to the collection, Arpeggio extra.
The likes of Sarah Langa, Maps Maponyane, Natasha Joubert, and more, embarked on an enigmatic train journey, enhancing their appreciation for Nespresso’s rich flavours and immersive story telling of the new campaign. From indulging in exquisite Nespresso coffee cocktails and a curated 4 course dinner, to decoding latte art and unravelling coffee riddles, the evening was filled with an eclectic energy that kept guests engaged at every turn!
The evening also highlighted the launch of Arpeggio Extra. This jewel has been one of Nespresso’s most beloved coffees since 1993. It is an intense pure Arabica blend known for its cocoa notes, dark roast, and creamy texture. And now, in the iconic purple capsule, Arpeggio Extra contains 60% more caffeine for a dense and creamy coffee experience that combines bold roast and cocoa notes with an irresistibly velvety texture.
The immersive brand escape steeped in sophistication and suspense, was inspired by Nespresso’s latest campaign “The Great Coffee Heist”, which sees Nespresso’s global brand ambassador George Clooney make a welcome return as “Detective George”, hot on the trail of the missing jewels. Joining him in this mystery-inspired campaign are international stars Eva Longoria, Camille Cottin, and Kim Go Eun. The campaign depicts a playful coffee “whodunit” set against the backdrop of an elegant train journey while spotlighting Nespresso’s exquisite offering of coffees as true treasures with unforgettable taste.
The light-hearted yet suspenseful film transports viewers aboard a fictive luxurious train where a captivating mystery takes place. A glamorous heiress, portrayed by Camille Cottin, reports a puzzling theft – not of her diamonds or pearls, but of her precious Nespresso coffee capsules. Thankfully, Detective George is on hand to investigate, uncovering clues and a suspicious cast of characters which ultimately lead him to the train’s kitchen. As the tension builds, the question on everyone’s mind is: who is behind the heist? Could it be the Chef, played by Eva Longoria? Or the Sous-Chef, played by Kim Go Eun?
Through playful twists and turns, the advert invites audiences to solve the mystery alongside Detective George, blending humour, charm, and sophistication – hallmarks of the Nespresso brand. The campaign offers a tantalising glimpse into the world of Nespresso, where each cup of coffee is a journey filled with intrigue and unforgettable taste.
Watch the 60-second advert here: The Coffee Heist
The unforgettable taste of Nespresso
From short espressos to longer cups to iced or functional coffees, Nespresso provides coffee lovers with incomparable coffee experiences for every moment. Whether using Original or Vertuo systems, Nespresso coffees feature some of the finest Arabica and Robusta beans to deliver an intense, smooth, and layered taste, providing superior coffee quality with an unforgettable taste.
For more information on Nespresso, visit www.nespresso.com
Follow @nespresso and @nespresso to keep up to date with all the latest Nespresso news.
IG @nespresso
TT @nespresso
FB @nespresso
X @Nespresso
IN Nestlé Nespresso SA
