Hinds Spices, South Africa’s much loved spice brand, served up a sensational kitchen makeover worth R100,000 for a lucky Shoprite winner this month.
Grace Khumalo, residing in Riverside View, Diepsloot refitted her nine square metre kitchen courtesy of Hinds Spices with amenities like a top loader washing machine, new four plate stove, fridge, oven, double bowl sink, granite kitchen island and dark wood finishes with modern black and white, glass cabinets and modern geometric tiling.
“I always buy Hinds Spices, I have known about the brand since I was a child, we use it to make Gemere (Ginger Beer) and to this day I still use the Hinds Spices ginger because it makes the Gemere taste so good,” said winner Grace Khumalo. “I was very excited when I received the call that I had won, it’s the first time I have ever won a competition and to find out I had won a kitchen makeover made me so happy because my kitchen was very old.”
She added that having a new stove was the most important thing for her to include in the kitchen. “My favourite part of the whole kitchen is the granite countertop, I spend a lot of time cooking in my kitchen,” she said.
Hinds Spices ran the giveaway in partnership with Shoprite Great North. The entry mechanism was simple: buy any two Hinds Spices curry powder boxes and swipe their Shoprite Xtra Savings card to stand a chance to win.
“This campaign was perfectly aligned to our brand value of Ubuntu and adding value to our consumers lives,” says Shevani Singh, Brand Manager for Hinds Spices. “We used the competition as a way to launch our new curry powder range and it was incredibly successful in growing love among consumers for the Hinds Spices brand.”
“The winner was so delighted, and it is always amazing to witness our consumers’ dreams come true,” she adds. “A kitchen makeover was an obvious fit for the Hinds Spices curry powder launch as the kitchen is the heart of the home and as a brand, we always aim to give our valuable consumers something extra to be excited about, while adding flavour to their lives.”
Singh says that as a brand, Hinds Spices continuously aims to make family meals taste better with more flavour while remaining affordable.
“Hinds Spices is a truly proudly South African brand,” says Maria Soares, head of marketing at RFG Foods. “Whether you are braaiing with friends, sharing meals with your family at home or throwing together a quick breakfast before work, Hinds Spices makes your favourite meal bigger, bolder and better,” she says.
