Johannesburg, South Africa — Starbucks South Africa is excited to reintroduce the Cold Brew range, including the Traditional Cold Brew, Cold Brew Latte, and Cold Brew with Vanilla Sweet Cream.
The difference between cold brew and iced coffee
Cold Brew differs from iced espresso beverages, such as Iced Latte or Iced Americano, which combine espresso shots with cold milk or water and ice. While traditional iced coffee is made by brewing double-strength hot coffee poured over ice, Cold Brew is coffee steeped using cool water for 20 hours to extract a smooth, full-bodied coffee, without any bitterness. Starbucks Cold Brew is served unsweetened to highlight its smooth, naturally sweet taste — but of course, every guest can personalise their beverage however they like.
How did they brew it?
Starbucks took the time to perfect its Cold Brew recipe, looking at the diverse qualities of the various blends created and focusing on the specific flavours they wanted. By experimenting with roast levels, different beans, brewing styles and blind tastings, they discovered the perfect balance of rich, dense, and slightly sweet flavours.
The resulting unique Cold Brew Blend combines coffees from Latin America and Africa, offering a smooth, rich flavour with chocolate and light citrus notes.
“We are proud to offer our customers exciting options for their favourite brew,” said Starbucks Coffee Master, Ishan Natalie. “We want to provide a unique and satisfying experience to all our customers, and our Cold Brew variants certainly deliver on what they promise.”
More to look forward to
Starbucks will also introduce the limited edition Salted Caramel Cream Cold Brew in March, topped with Vanilla Sweet Cream Cold Foam blended with salted caramel. Embodying everything you love about a Starbucks’ signature beverage, the Salted Caramel Cream Cold Brew is a masterful mixture of bold but smooth coffee, rich caramel sauce, and velvety salted caramel & vanilla cream foam that melts in your mouth. This new variant to South Africa is sure to be a hit with Cold Brew fans.
Did you know?
Starbucks coffee is 99% ethically sourced and accredited by Conservation International under the C.A.F.E. Practices programme. Starbucks is committed to ethically sourcing coffee worldwide and including exceptional coffee from nine African countries – Rwanda, Uganda, Tanzania, Ethiopia, Kenya, Burundi, Zambia, Cameroon, and the Democratic Republic of Congo.
For more information, visit www.starbucks.co.za.
ISSUED ON BEHALF OF STARBUCKS BY ANGELFISH PR & EVENTS. FOR FURTHER INFORMATION PLEASE CONTACT ANNIE HODES ON 083 325 4445.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with almost 33,000 stores worldwide, the company is the premier roaster and retailer of speciality coffee globally. We bring the unique Starbucks Experience to life for every customer through every cup through our unwavering commitment to excellence and our guiding principles. To share the experience, please visit us in our stores or online at www.starbucks.co.za. Social media details @Starbucks_SA on Instagram, Twitter @Starbucks_SA Tik Tok @Starbucks_SA and @StarbucksSouthAfrica on Facebook
