Are we there yet? Yes! Announcing the arrival of our kids range…

Are we there yet? Yes! Announcing the arrival of our kids range…
Sir Fruit

There are many very good things about being a kid. Jumping castles, for example. Running around and shouting loudly with your friends. Not having to earn a salary. Well, at Sir Fruit, we thought we’d add one more good thing to the list: our new range of smoothies and shots – designed for kids aged four and up. (And we wouldn’t be surprised if dad sneaks one as a snack, too.)

We’ve done our homework

The most important thing about our new products is that they’re functional: which means that they’re not only delicious, but also nutritious. More real fruit. And – sneaky of us – more vegetables, too! We want to help increase immunity, optimise gut health and improve energy levels. (There are jumping castles to be jumped on, after all.) Two separate product offerings make up the range: cold-pressed shots, and smoothies. As that famous philosopher, Barney the Dinosaur, would say: ‘super-dee duper’. Or, for the older kids, let’s lean on Ms. Taylor Swift’s advice: ‘shake it (off)’!

Game on! Our cold-pressed shots…

We’ve called our kid’s health cold-pressed shots POWER UPZ, and they’re all about liquid gamification. Each of the three flavours has its own colourful character representative, with its own IRL (in-real-life) special powers… so take on the day’s challenges… and make it through that double-period of geography.

Each variant retails at R24,99:

  • Daily Probiotic: apple, strawberry and blueberry (the red one!)
  • Daily Boost: apple, pineapple and spinach (green is good!)
  • Daily Defender: apple, nartjie and carrot (orange means go!?)

Begone, Hangry One! Our smoothies…

We’ve called our kid’s smoothies MONSTA SLURPS, and they’re here to combat that grumpy time between just-after-lunch and not-quite-supper. Fill the gap – both in the eating schedule and the stomach – with one of our carefully crafted products. We’re bringing the vitamins. We’ve got two fave flaves. And we’re here to take on even the worst case of munchkin munchies. Each variant retails at R28,99:

  • Banana Custard (gimme that double-cream yoghurt!)
  • Naartjie & Coconut (vegan-friendly naartjie, mandarin and coconut milk)

Abracadabra! We’ve turned healthy ingredients into healthy snacks

These days, too much supposedly good stuff is filled with too much actually bad stuff. So, we’ve done our best to preserve the benefits of the raw ingredients that go into our products. The result is something for young brains and bodies – that’s also packaged for families-on-the-go.

Says Helene Locke, head of strategy, marketing, innovation and sales at Sir Fruit: ‘I’m busy! You’re busy! That’s just the way the world works at the moment. So we’ve tried really hard to make something good for kids that’s also super-convenient. I think of the POWER UPZ as a daily vitamin boost.’

Shake it! Twist it! Chug it!

Our campaign slogan engages kids, making the Sir Fruit moment memorable. We’ve used it to activate our campaign across digital platforms and at events. And we’ve also invited Taylor Swift to update her song lyrics accordingly… no reply yet, but she has been busy.

Simon Bunkell, Managing Partner of Bain & Bunkell (Sir Fruit’s communications agency) is particularly proud of the work. He comments: ‘We’ve had a long and famous relationship with Sir Fruit. The brand feels premium and international: we find their impulse to innovate creatively inspiring.’

Ma, can we go the shops and get some Sir Fruit?

You can, of course, find the range at Selected Checkers outlets will also stock it: they’re in-store in the Western Cape and KwaZulu-Natal, and will be live in other regions by the end of April. And look out for our products in Foodlover’s Markets from the first week of June.

The good stuff has landed!