South Africans are competitive by nature. Even when it comes to food, we believe that we have the best cuisine in the world.
With this competitiveness in mind, are you ready for a food challenge with an edge?
Adopt A Carnivore Campaign
Oumph has launched the Adopt a Carnivore Campaign which will run throughout Veganuary (January) and February.
The concept is simple, Oumph consumers will be encouraged to adopt a carnivore, by taking a carnivore under their wing and helping them discover the joys of including plant-based foods into their diets. This challenge is not about converting them into vegans/ vegetarians but is a fantastic way for veggie lovers to help their carnivorous peers discover delicious plant-based meat alternatives.
Consumers are invited to take part in a four-week challenge where they will be prompted to incorporate plant-based food into their current lifestyles. Oumph aims to inspire consumers into action with an influencer-based campaign where a well-known flexitarian will team up with a well-known meat-lover with the aim of introducing them to epic veggie eating. Celebrity chef, Chef Mbombi, has adopted South African television presenter and actor, Maps Maponyane as his carnivore. Their exciting new journey will be documented on social media weekly, with influencers sharing their learnings and experience with consumers.
In the first week, contestants discuss their veggie inspired dishes and are encouraged to share a photo of their first meal together. In the second week, the adopters share a veggie inspired meal with their adopted carnivore. In week three the adopters in the teams will share specific recipes with each other, and finally, in week four, the carnivores will have to prepare a veggie meal for their adopters to taste and comment on.
Oumph is making the challenge a little sweeter for consumers! In addition to the fun of getting your carnivore to eat their greens and watching the influencers do their thing, Oumph is also adding a competition element to the challenge. Teams that take part in the Adopt A Carnivore Challenge and share their progress on social media while tagging the Oumph page and using their hashtag, stand a chance of winning a R20 000 Yuppiechef voucher + an Oumph hamper. There will also be five additional hampers to be given away to those teams who have impressed the judges with their creativity and fun approach to epic veggie eating.
Adding options
Oumph is designed for the adventurous eater who loves delicious food and wants to try out something new, with Oumph products providing an exciting addition to any plate.
Oumph designs all of its products to fall in line with their belief that a great taste experience is key to a fostering a new food culture.
So, accept the challenge, show your competitive spirit and eat more plants!
EN
ISSUED FOR AND ON BEHALF OF OUMPH BY
LOLA LAZARUS
OF BULLION PR & COMMUNICATION
EMAIL: [email protected]
CELL: 083 271 5336
