NEW ADIDAS HIIT COLLECTION CELEBRATES THE EUPHORIC FEELING
THAT MOVEMENT BRINGS TO THE NEXT GENERATION
Introducing a new adidas HIIT collection with sweat-wicking materials to help keep athletes feeling cool during high intensity movement. It arrives at a time when the next generation is in need of physical and emotional release, the collection and campaign are a celebration of the euphoric feeling HIIT brings and the energy and focus it can bring to other areas of life.
According to research, 58% of teens and young adults have experienced screen fatigue as a result of the pandemic, 74% have witnessed feelings of isolation and disconnection1 and a staggering 56% believe humanity is doomed2. Although there is no quick fix, studies have shown HIIT workouts release serotonin, a ‘happy hormone’ believed to have a positive effect on both physical and emotional wellbeing.3
In keeping with the adidas mission to help end plastic waste, each piece in the adidas HIIT collection is made in part with recycled materials. Fusing iconic colour-blocking prints and streamlined silhouettes, the performance apparel incorporates AEROREADY and HEAT.RDY technologies to maximise airflow and leave athletes feeling cool and dry. Key pieces include:
- Best LVL Tight for women: Tailored to the body’s dynamic movements, the tight provides a second skin feel and incorporates innovative AEROREADY technology to help keep athletes feeling dry and in the zone. Combing laser perforation with reflective heat transfer, the tight provides slick support for the most intense of workouts.
- HIIT Crop Top for women: With its sleek fit and colour blocking design, this training crop top provides ultimate support thanks to its racer back, and features AEROREADY technology to help keep athletes feeling dry and in the zone. The top is also made in part with recycled materials.
- D4T T-Shirt and Shorts for men: Incorporates breathable lightweight fabric with moisture wicking innovation, thanks to HEAT.RDY technology that maximises air flow and keeps athletes feeling cool. Fusing vivid edge design with breathable comfort, this corresponding set is sure to be a favourite.
Commenting on the benefits of HIIT, UK TikTok creator KT Franklin (known for her time in the Byte Squad and Byte House) said, “I feel a very strong connection to HIIT and the confidence and positive release it brings me. I used to experience some gym anxiety, but HIIT gives me the flexibility to work out where I feel comfortable. It has changed my mindset towards myself, making me feel strong and energized. I truly believe it is a powerful space for the next generation.”
AK MacKellar, founder of body inclusive movement for the QTNB community Be Free to Move shared, “Being a fulltime college student means I don’t always have the time to head to the gym. But with HIIT, I can fit it around busy schedule, meaning I still get that much needed serotonin rush. I think what makes the sport so unique is that it’s not a one size fits all approach, you can practice at any time and at any stage of your fitness journey. No matter the HIIT workout, the positive feeling that comes with it goes unmatched.”
The adidas HIIT collection is now available on adidas.co.za, in adidas stores countrywide and via the adidas app.
