House of Play, the premium athleisure brand known for its dynamic and versatile activewear, is excited to announce its official launch in South Africa. This debut introduces the brand’s four distinct collections to the South African market, offering a blend of style, functionality, and comfort designed for the modern consumer.
Available exclusively through their online store at House of Play South Africa, the brand encompasses four unique collections. Each collection is crafted with meticulous attention to detail, featuring vibrant colours and sleek designs that empower individuals to express their unique personalities and preferences. From bold patterns to subtle hues, House of Play ensures there is something for everyone.
“We are thrilled to introduce House of Play to the South African market,” says Biance, Founder and Creative Director of House of Play. “Our goal is to offer high-quality activewear that not only looks great but also performs exceptionally well during workouts and everyday activities.”
Born from a desire to blend functionality with flair, House of Play embarked on its journey when Founder Biance noticed a gap in the market for fitness attire that didn’t just perform well but also looked sensational and felt incredible. House of Play began as a passion project. Living in activewear, Biance struggled to find the perfect fitness attire that was sexy, comfortable, and popping with colour simultaneously.
At House of Play, we believe you shouldn’t have to choose between comfort and style. That’s why we’ve created a line of activewear that stands out with its eye-catching colors and sleek designs, ensuring you look as vibrant as you feel,” Biance explains. “Whether you’re powering through a workout or enjoying a relaxed day out, House of Play is here to elevate your activewear game.
Consumers should keep an eye on the brand’s Instagram for flash deals, including 50% off promotions. Follow House of Play on Instagram and stay updated for these exciting offers. Also, be sure to check out Biance’s Instagram for personal updates and insights at Biance’s Instagram.
For more information about House of Play and to shop the collections, visit House of Play South Africa.
PRESS CONTACT:
Zara Bowman
Butter Knife PR
076 152 1131
