ADIDAS CALLS ON ALL SOUTH AFRICANS TO HELP DELIVER AFRICA’S FIRST WORLD MARATHON MAJOR BY COMPLETING THE SANLAM CAPE TOWN MARATHON ON SUNDAY, OCTOBER 15, 2023.
Cape Town Marathon is bidding to become the first ABBOTT WORLD MAJOR in the Southern Hemisphere and the first on African soil. One key criteria for becoming a world marathon major is based on the number of finishers
adidas pledges to reward all those who RUN AND FINISH the 42.2km Sanlam Cape Town Marathon wearing adidas footwear with a R2 000 adidas online shopping voucher.
Cape Town, July 27, 2023 – Today, adidas announced how it pledges to reward all South Africans who finish the Sanlam Cape Town Marathon and support the goal of becoming an Abbott World Marathon Major – the first Abbott World Marathon Major in Africa.
A key criteria to achieve world marathon status is to have 15,000 runners in a marathon event. The goal is ambitious, and requires all South Africans and indeed Africans to come together, participate and FINISH the 42.2km Sanlam Cape Town Marathon on October 15, 2023.
Sanlam Cape Town Marathon and their sponsors are confident that apart from consistently producing the best Marathon runners in the world, the continent has the passion and the sense of community to deliver this goal. So much so, that as the proud technical sponsor – adidas – has committed to rewarding all those who start, run and finish the 42.2km Sanlam Cape Town Marathon in adidas footwear on October 15, 2023 with a R2 000 adidas online shopping voucher.
It’s simple:
- Rally friends, family and running communities
- Enter the 42.2km Sanlam Cape Town Marathon on October 15, 2023
- Start, run and finish the marathon in your choice of adidas Running Footwear
- Receive a R2 000 adidas voucher (*Ts and Cs apply)
A testament to adidas’ determination to support Sanlam Cape Town Marathon in their goal; and a testament to adidas’ belief in the power of the African community!
Kate Woods, Senior Brand Director at adidas South Africa commented: “At adidas, we strive to support our partners and running communities. As a leading global sports brand, we are determined to support Africa in its rightful aspiration as an Abbott World Marathon Major. The best distance runners in the world should be able to compete on home soil. –We cannot do this alone. We require the support from our fellow South Africans. Those who step up to help us make history happen, by running and completing the 42.2km Sanlam Cape Town Marathon in adidas footwear, will be rewarded with a R2000 adidas online shopping voucher.”
