adidas unveils the new 4DFWD. A running shoe coded to redefine forward motion

adidas unveils the new 4DFWD. A running shoe coded to redefine forward motion
adidas unveils the new 4DFWD. A running shoe coded to redefine forward motion

Global sports brand, adidas, takes a step into the future with the reveal of the new 4DFWD, its most advanced running shoe. Designed to move runners in one direction only: forward – the shoe’s bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition. 

To make the most technologically advanced running shoe a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of athlete performance data to identify a design that would change the game for runners around the world. 

Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit. 

Anette (Peko) Hosoi, Mechanical Engineering Professor at the Massachusetts Institute of Technology, said: “When humans run, our forward motion is interrupted every time our foot hits the ground leading to a subtle stop-start motion between strides. This is true for all runners – no matter your ability. At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. And the new 4DFWD does just that.”

The new 4DFWD features:

    • A new Continental™ outsole provides extra grip for a confident run in all weather conditions.
    • An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most.
  • The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations.

The shoe is available on the adidas app, online at adidas.co.za and in adidas concept stores countrywide, in a variety of colours, or you can follow the @adidasZA #adidas4DFWD conversation on Instagram for more information.