THE LIGHTEST EVER ULTRABOOSTEXPERIENCE EPIC ENERGY AND LIGHTNESS IN EVERY STRIDE WITH THE NEW ADIDAS ULTRABOOST LIGHT
Today marks a historic moment as adidas unveils the latest member of its most iconic running shoe franchise – the Ultraboost Light. Testament to their constant strive to take innovation to the next level, and in response to consumer feedback, the new Ultraboost Light has a ground-breaking new material at its core – Light BOOST.
Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST material, resulting in a performance running shoe designed to offer epic energy, ultimate cushioning, and unrivalled comfort and responsiveness.
Taking runners’ experiences to the next level, the all-new Ultraboost Light also boasts:
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- A redesigned Linear Energy Point (LEP) found on the sole of the shoe, reworked to optimise responsiveness and working in harmony with the new Light BOOST material.
- PRIMEKNIT+ upper for an adapted fit that offers the ultimate breathability and comfort.
- Continental™ natural performance rubber provides optimum traction in all weather conditions.
- A 10% lower carbon footprint* compared to previous versions.
The new Ultraboost Light launches in a white colorway, featuring solar red and core black detailing, and is now available from adidas concept stores countrywide, online at adidas.co.za and on the adidas app.
To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colorway. The 10th-anniversary edition comes in a primarily black colorway, with black and yellow detailing – the same design that was found on the first-ever adidas silhouette with BOOST technology, the Energy Boost.
Follow the @adidasZA #ULTRABOOST conversation on Instagram for more information.
